Roni Lavenia
Roni Lavenia
Roni Lavenia
Family Business Owner. Recovering People Pleaser. Author. Speaker.
Family Business Owner. Recovering People Pleaser. Author. Speaker.
Family Business Owner. Recovering People Pleaser. Author. Speaker.
From overwhelmed family business owner to empowered speaker and bold leader—this is the rise of Real Talk Roni.
From overwhelmed family business owner to empowered speaker and bold leader—this is the rise of Real Talk Roni.
From overwhelmed family business owner to empowered speaker and bold leader—this is the rise of Real Talk Roni.
RONI BEFORE FORDIFY
Roni LaVenia was already someone others admired. In her 60s, she had lost over 100 pounds, built one of the top-rated family plumbing businesses in New Orleans, and had a reputation for perseverance.
But behind her strong presence, she carried weight she didn’t always talk about: the weight of her past, the stress of a multi-7-figure business, and the pressure of always putting others first.
“I wanted to share my story. I just didn’t know how to get it out—or where to begin.”
She felt her online content lacked cohesion. She knew she was meant to inspire others, but the steps felt unclear. And for a woman carrying decades of wisdom, that disconnect became heavier with time.
RONI BEFORE FORDIFY
Roni LaVenia was already someone others admired. In her 60s, she had lost over 100 pounds, built one of the top-rated family plumbing businesses in New Orleans, and had a reputation for perseverance.
But behind her strong presence, she carried weight she didn’t always talk about: the weight of her past, the stress of a multi-7-figure business, and the pressure of always putting others first.
“I wanted to share my story. I just didn’t know how to get it out—or where to begin.”
She felt her online content lacked cohesion. She knew she was meant to inspire others, but the steps felt unclear. And for a woman carrying decades of wisdom, that disconnect became heavier with time.
RONI BEFORE FORDIFY
Roni LaVenia was already someone others admired. In her 60s, she had lost over 100 pounds, built one of the top-rated family plumbing businesses in New Orleans, and had a reputation for perseverance.
But behind her strong presence, she carried weight she didn’t always talk about: the weight of her past, the stress of a multi-7-figure business, and the pressure of always putting others first.
“I wanted to share my story. I just didn’t know how to get it out—or where to begin.”
She felt her online content lacked cohesion. She knew she was meant to inspire others, but the steps felt unclear. And for a woman carrying decades of wisdom, that disconnect became heavier with time.
DISCOVERING FORDIFY
Roni had followed Emily Ford for years but never took the leap. Then one evening, she opened an email sharing about a free masterclass. On a whim, she signed up not knowing what would be on the other side of that decision.
“I just know it was God planting that seed. During that masterclass, something lit up in me. I felt my soul wake up.”
That night led to her feeling exhilarated to join the Fordify Method Program—and then a few weeks later, the full Fordify My Brand VIP experience. She didn’t just want guidance. She was ready for a brand that reflected the woman she had become.
DISCOVERING FORDIFY
Roni had followed Emily Ford for years but never took the leap. Then one evening, she opened an email sharing about a free masterclass. On a whim, she signed up not knowing what would be on the other side of that decision.
“I just know it was God planting that seed. During that masterclass, something lit up in me. I felt my soul wake up.”
That night led to her feeling exhilarated to join the Fordify Method Program—and then a few weeks later, the full Fordify My Brand VIP experience. She didn’t just want guidance. She was ready for a brand that reflected the woman she had become.
DISCOVERING FORDIFY
Roni had followed Emily Ford for years but never took the leap. Then one evening, she opened an email sharing about a free masterclass. On a whim, she signed up not knowing what would be on the other side of that decision.
“I just know it was God planting that seed. During that masterclass, something lit up in me. I felt my soul wake up.”
That night led to her feeling exhilarated to join the Fordify Method Program—and then a few weeks later, the full Fordify My Brand VIP experience. She didn’t just want guidance. She was ready for a brand that reflected the woman she had become.
THE BRAND DNA EXTRACTION
In her first session with Emily, Roni brought her whole story to the table: the trauma, the setbacks, the business stress, the reinvention.
At first, she doubted her significance.
“For the longest time I thought—who am I to be anything great? I didn’t think I was special or worthy.”
Emily helped her pull meaning from her journey—discovering her identity as a Recovering People Pleaser, a mentor for family business leaders, and a vibrant, spunky “cool grandma” ready to be heard.
They uncovered keynote topics, coaching ideas, and brand positioning that reflected not just her history—but her heart.
What emerged:
Identity: Real Talk Roni
Signature topics: Recovering People Pleaser, Leading a Family Business
Her voice: honest, faith-filled, unfiltered
“There was this woman in me just waiting to come out. Emily helped me believe she was real.”
THE BRAND DNA EXTRACTION
In her first session with Emily, Roni brought her whole story to the table: the trauma, the setbacks, the business stress, the reinvention.
At first, she doubted her significance.
“For the longest time I thought—who am I to be anything great? I didn’t think I was special or worthy.”
Emily helped her pull meaning from her journey—discovering her identity as a Recovering People Pleaser, a mentor for family business leaders, and a vibrant, spunky “cool grandma” ready to be heard.
They uncovered keynote topics, coaching ideas, and brand positioning that reflected not just her history—but her heart.
What emerged:
• Identity: Real Talk Roni
• Signature topics: Recovering People Pleaser, Leading a Family Business
• Her voice: honest, faith-filled, unfiltered
“There was this woman in me just waiting to come out. Emily helped me believe she was real.”
THE BRAND DNA EXTRACTION
In her first session with Emily, Roni brought her whole story to the table: the trauma, the setbacks, the business stress, the reinvention.
At first, she doubted her significance.
“For the longest time I thought—who am I to be anything great? I didn’t think I was special or worthy.”
Emily helped her pull meaning from her journey—discovering her identity as a Recovering People Pleaser, a mentor for family business leaders, and a vibrant, spunky “cool grandma” ready to be heard.
They uncovered keynote topics, coaching ideas, and brand positioning that reflected not just her history—but her heart.
What emerged:
• Identity: Real Talk Roni
• Signature topics: Recovering People Pleaser, Leading a Family Business
• Her voice: honest, faith-filled, unfiltered
“There was this woman in me just waiting to come out. Emily helped me believe she was real.”
THE DESIGN STRATEGY
THE DESIGN STRATEGY
THE DESIGN STRATEGY
With Roni’s Brand DNA in hand, the Fordify creative team began shaping a visual identity that could hold the strength and sincerity of her story. Her design was never meant to feel trendy—it needed to feel real, grounded, and bold enough to carry her message.
The creative process started with defining how Roni’s brand should look, sound, and feel
Here's what the design team started to curate:
Visual Tone: Strong yet inviting, bold but safe. Her brand needed to reflect a space where truth could be shared without judgment.
Color Palette: Espresso brown, soft sand, blush beige, and deep navy. Each color was selected to reflect warmth, confidence, loyalty, and calm authority.
Typography: A blend of Gothik Bold and Light for strong headers and clarity, paired with Hind Siliguri for emotional accessibility and professionalism.
Logo Style: Clean, impactful, and slightly editorial—a namemark that stands on its own with strength.
Brand Voice: Honest, no-fluff, and faith-filled. Real Talk Roni doesn’t sugarcoat, but she also uplifts.
Message Themes: Recovery from people-pleasing, wisdom from leading a family business, and embracing life at any age.
Her brand voice became a space where encouragement met tough love. Faith met grit. And decades of lived wisdom found structure—and a spotlight.
With Roni’s Brand DNA in hand, the Fordify creative team began shaping a visual identity that could hold the strength and sincerity of her story. Her design was never meant to feel trendy—it needed to feel real, grounded, and bold enough to carry her message.
The creative process started with defining how Roni’s brand should look, sound, and feel
Here's what the design team started to curate:
• Visual Tone: Strong yet inviting, bold but safe. Her brand needed to reflect a space where truth could be shared without judgment.
• Color Palette: Espresso brown, soft sand, blush beige, and deep navy. Each color was selected to reflect warmth, confidence, loyalty, and calm authority.
• Typography: A blend of Gothik Bold and Light for strong headers and clarity, paired with Hind Siliguri for emotional accessibility and professionalism.
• Logo Style: Clean, impactful, and slightly editorial—a namemark that stands on its own with strength.
• Brand Voice: Honest, no-fluff, and faith-filled. Real Talk Roni doesn’t sugarcoat, but she also uplifts.
• Message Themes: Recovery from people-pleasing, wisdom from leading a family business, and embracing life at any age.
Her brand voice became a space where encouragement met tough love. Faith met grit. And decades of lived wisdom found structure—and a spotlight.
THE BRAND REVEAL
On the reveal call, Emily shared the completed visuals with Roni. The mood board. The fonts. The colors. The brand voice.
“At first, I heard that voice in my head saying ‘this isn’t you.’ But I knew that was my old identity talking. As Emily walked me through everything, I felt the tears come. This was me.”
It was a moment both women will never forget.
“I couldn’t hold back my tears either,” Emily shared. “I had seen glimpses of her before—but that day, she fully showed up.”
With the vision now alive, Emily walked Roni through her next steps: showing up with content, using her new identity online, and stepping into her voice.
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Brand identity
THE BRAND REVEAL
On the reveal call, Emily shared the completed visuals with Roni. The mood board. The fonts. The colors. The brand voice.
“At first, I heard that voice in my head saying ‘this isn’t you.’ But I knew that was my old identity talking. As Emily walked me through everything, I felt the tears come. This was me.”
It was a moment both women will never forget.
“I couldn’t hold back my tears either,” Emily shared. “I had seen glimpses of her before—but that day, she fully showed up.”
With the vision now alive, Emily walked Roni through her next steps: showing up with content, using her new identity online, and stepping into her voice.
Brand identity
Brand identity
Brand identity
THE SHOWTIME PREP
THE SHOWTIME PREP
THE SHOWTIME PREP
The Fordify team helped Roni prepare for her VIP Day:
Wardrobe planning aligned with her brand colors
A custom video prompt list to capture her message clearly
Tech support and encouragement every step of the way
“I’ve never had a team care for me like this. It felt like I was already seen before I even showed up.”
Roni booked her trip from New Orleans and spent a few extra days soaking up the California sun before her big day.
The Fordify team helped Roni prepare for her VIP Day:
• Wardrobe planning aligned with her brand colors
• A custom video prompt list to capture her message clearly
• Tech support and encouragement every step of the way
“I’ve never had a team care for me like this. It felt like I was already seen before I even showed up.”
Roni booked her trip from New Orleans and spent a few extra days soaking up the California sun before her big day.
THE VIP EXPERIENCE
When Roni arrived at the Fordify studio, she was met by Emily, glam, and a full team ready to spotlight her story.
Hair and makeup. Outfit prep. Camera-ready moments.
“This is all new to me,” Roni admitted. “I can’t remember the last time I had a professional shoot. I just told myself: trust God, trust the team, and be me.”
And “being Roni” was more than enough. Her confidence, energy, and presence surprised everyone.
“When I saw Roni glammed up, I cried,” Emily said. “She looked stunning—but it was her spirit that shined the most.”
That day included:
20+ short-form videos
Hundreds of brand-aligned photos
Multiple professionally edited reels
A private lunch + mentorshi[ with Emily
“This wasn’t just about showing up. It was about believing I belonged there. And I feel like a completely different woman leaving that studio.”
When Roni arrived at the Fordify studio, she was met by Emily, glam, and a full team ready to spotlight her story.
Hair and makeup. Outfit prep. Camera-ready moments.
“This is all new to me,” Roni admitted. “I can’t remember the last time I had a professional shoot. I just told myself: trust God, trust the team, and be me.”
And “being Roni” was more than enough. Her confidence, energy, and presence surprised everyone.
“When I saw Roni glammed up, I cried,” Emily said. “She looked stunning—but it was her spirit that shined the most.”
That day included:
• 20+ short-form videos
• Hundreds of brand-aligned photos
• Multiple professionally edited reels
• A private lunch + mentorship with Emily
“This wasn’t just about showing up. It was about believing I belonged there. And I feel like a completely different woman leaving that studio.”
THE VIP EXPERIENCE
When Roni arrived at the Fordify studio, she was met by Emily, glam, and a full team ready to spotlight her story.
Hair and makeup. Outfit prep. Camera-ready moments.
“This is all new to me,” Roni admitted. “I can’t remember the last time I had a professional shoot. I just told myself: trust God, trust the team, and be me.”
And “being Roni” was more than enough. Her confidence, energy, and presence surprised everyone.
“When I saw Roni glammed up, I cried,” Emily said. “She looked stunning—but it was her spirit that shined the most.”
That day included:
20+ short-form videos
Hundreds of brand-aligned photos
Multiple professionally edited reels
A private lunch + mentorshi[ with Emily
“This wasn’t just about showing up. It was about believing I belonged there. And I feel like a completely different woman leaving that studio.”
When Roni arrived at the Fordify studio, she was met by Emily, glam, and a full team ready to spotlight her story.
Hair and makeup. Outfit prep. Camera-ready moments.
“This is all new to me,” Roni admitted. “I can’t remember the last time I had a professional shoot. I just told myself: trust God, trust the team, and be me.”
And “being Roni” was more than enough. Her confidence, energy, and presence surprised everyone.
“When I saw Roni glammed up, I cried,” Emily said. “She looked stunning—but it was her spirit that shined the most.”
That day included:
• 20+ short-form videos
• Hundreds of brand-aligned photos
• Multiple professionally edited reels
• A private lunch + mentorship with Emily
“This wasn’t just about showing up. It was about believing I belonged there. And I feel like a completely different woman leaving that studio.”
THE VIP EXPERIENCE
When Roni arrived at the Fordify studio, she was met by Emily, glam, and a full team ready to spotlight her story.
Hair and makeup. Outfit prep. Camera-ready moments.
“This is all new to me,” Roni admitted. “I can’t remember the last time I had a professional shoot. I just told myself: trust God, trust the team, and be me.”
And “being Roni” was more than enough. Her confidence, energy, and presence surprised everyone.
“When I saw Roni glammed up, I cried,” Emily said. “She looked stunning—but it was her spirit that shined the most.”
That day included:
20+ short-form videos
Hundreds of brand-aligned photos
Multiple professionally edited reels
A private lunch + mentorshi[ with Emily
“This wasn’t just about showing up. It was about believing I belonged there. And I feel like a completely different woman leaving that studio.”
When Roni arrived at the Fordify studio, she was met by Emily, glam, and a full team ready to spotlight her story.
Hair and makeup. Outfit prep. Camera-ready moments.
“This is all new to me,” Roni admitted. “I can’t remember the last time I had a professional shoot. I just told myself: trust God, trust the team, and be me.”
And “being Roni” was more than enough. Her confidence, energy, and presence surprised everyone.
“When I saw Roni glammed up, I cried,” Emily said. “She looked stunning—but it was her spirit that shined the most.”
That day included:
• 20+ short-form videos
• Hundreds of brand-aligned photos
• Multiple professionally edited reels
• A private lunch + mentorship with Emily
“This wasn’t just about showing up. It was about believing I belonged there. And I feel like a completely different woman leaving that studio.”
THE SETUP PROCESS
After her VIP Day, the Fordify experience didn’t end. It transitioned into one of the most important phases: implementation.
Our goal was to make sure Roni didn’t just leave with beautiful content—but with a system that made showing up online sustainable.
The Fordify team got to work behind the scenes, and within weeks Roni received her complete Brand Vault, including:
Professionally edited short-form videos, formatted for social
High-resolution brand photos, plus a selection of pre-edited images
Her full logo suite, fonts, and color codes
Custom caption starters and suggested post templates
A private strategy document outlining her content themes, rollout plan, and where to begin
“I finally had a clear path. Everything was organized. I felt ready—and I’ve never felt that before when it came to showing up online.”
No guessing. No searching for files. Just structure, clarity, and everything she needed to take action.
After her VIP Day, the Fordify experience didn’t end. It transitioned into one of the most important phases: implementation.
Our goal was to make sure Roni didn’t just leave with beautiful content—but with a system that made showing up online sustainable.
The Fordify team got to work behind the scenes, and within weeks Roni received her complete Brand Vault, including:
• Professionally edited short-form videos, formatted for social
• High-resolution brand photos, plus a selection of pre-edited images
• Her full logo suite, fonts, and color codes
• Custom caption starters and suggested post templates
• A private strategy document outlining her content themes, rollout plan, and where to begin
“I finally had a clear path. Everything was organized. I felt ready—and I’ve never felt that before when it came to showing up online.”
No guessing. No searching for files. Just structure, clarity, and everything she needed to take action.
Roni's Brand Vault
Brand Bible
Brand Mission
Logo
Font
Colors
Social Graphics
Reels
Photoshoot
Roni's Brand Vault
Brand Bible
Brand Mission
Logo
Font
Colors
Social Graphics
Reels
Photoshoot
THE SETUP PROCESS
After her VIP Day, the Fordify experience didn’t end. It transitioned into one of the most important phases: implementation.
Our goal was to make sure Roni didn’t just leave with beautiful content—but with a system that made showing up online sustainable.
The Fordify team got to work behind the scenes, and within weeks Roni received her complete Brand Vault, including:
• Professionally edited short-form videos, formatted for social
• High-resolution brand photos, plus a selection of pre-edited images
• Her full logo suite, fonts, and color codes
• Custom caption starters and suggested post templates
• A private strategy document outlining her content themes, rollout plan, and where to begin
“I finally had a clear path. Everything was organized. I felt ready—and I’ve never felt that before when it came to showing up online.”
No guessing. No searching for files. Just structure, clarity, and everything she needed to take action.
Roni's Brand Vault
Roni's Brand Vault
Brand Bible
Brand Bible
Brand Mission
Brand Mission
Logo
Logo
Font
Font
Colors
Colors
Social Graphics
Social Graphics
Reels
Reels
Photoshoot
Photoshoot
AFTER BECOMING FORDIFIED
AFTER BECOMING FORDIFIED
AFTER BECOMING FORDIFIED
Roni’s rebrand sparked change in every area of her life.
“I still don’t know how to describe how much this changed me. I feel closer to God. I feel more confident. I even know what my book will be about.”
She shared her story online. And people responded.
Since launching:
She outlined her book to honor her late father and help family business owners
She began delivering her keynote to local business groups
She received overwhelming encouragement and messages from people online
She felt freedom from the business stress that once weighed her down
“My mindset as a business owner has changed completely. The things that used to stress me… no longer do.”
And Roni didn’t stop there—she continued her journey onward in Fordify My Business & Speaking with Jake Havron to refine her leadership, messaging, and future keynote direction.
“I told them I want to be one of their greatest transformation stories. And I think I’m just getting started.”
Roni’s rebrand sparked change in every area of her life.
“I still don’t know how to describe how much this changed me. I feel closer to God. I feel more confident. I even know what my book will be about.”
She shared her story online. And people responded.
Since launching:
• She outlined her book to honor her late father and help family business owners
• She began delivering her keynote to local business groups
• She received overwhelming encouragement and messages from people online
• She felt freedom from the business stress that once weighed her down
“My mindset as a business owner has changed completely. The things that used to stress me… no longer do.”
And Roni didn’t stop there—she continued her journey onward in Fordify My Business & Speaking with Jake Havron to refine her leadership, messaging, and future keynote direction.
“I told them I want to be one of their greatest transformation stories. And I think I’m just getting started.”
Roni Lavenia
Roni Lavenia
Roni Lavenia
Roni Lavenia
Roni Lavenia
Roni Lavenia
FOUNDER'S REFLECTION
FOUNDER'S REFLECTION
FOUNDER'S REFLECTION
It’s hard to put into words what this experience meant to me personally.
I’ve known Roni for years, and to witness the version of her that emerged through this process—it moved me in a way I didn’t expect. I knew there was this bold, beautiful, spirit-filled woman inside her… but to finally watch her step fully into that identity was unforgettable.
From the first session, I could feel the walls coming down. There was decades of grit, strength, and sacrifice layered in her story—and she was finally ready to be seen, not just as a business owner, but as the mentor, leader, and truth-teller she already was.
When she saw her brand for the first time and the tears came… mine did too. It wasn’t just about visuals. It was about recognition.
She’s now Real Talk Roni—and she’s showing up with clarity, confidence, and conviction.
I’m so proud of her, not just for the transformation—but for the legacy she’s creating. The world needs her voice. And it’s only just beginning.
It’s hard to put into words what this experience meant to me personally.
I’ve known Roni for years, and to witness the version of her that emerged through this process—it moved me in a way I didn’t expect. I knew there was this bold, beautiful, spirit-filled woman inside her… but to finally watch her step fully into that identity was unforgettable.
From the first session, I could feel the walls coming down. There was decades of grit, strength, and sacrifice layered in her story—and she was finally ready to be seen, not just as a business owner, but as the mentor, leader, and truth-teller she already was.
When she saw her brand for the first time and the tears came… mine did too. It wasn’t just about visuals. It was about recognition.
She’s now Real Talk Roni—and she’s showing up with clarity, confidence, and conviction.
I’m so proud of her, not just for the transformation—but for the legacy she’s creating. The world needs her voice. And it’s only just beginning.
It’s hard to put into words what this experience meant to me personally.
I’ve known Roni for years, and to witness the version of her that emerged through this process—it moved me in a way I didn’t expect. I knew there was this bold, beautiful, spirit-filled woman inside her… but to finally watch her step fully into that identity was unforgettable.
From the first session, I could feel the walls coming down. There was decades of grit, strength, and sacrifice layered in her story—and she was finally ready to be seen, not just as a business owner, but as the mentor, leader, and truth-teller she already was.
When she saw her brand for the first time and the tears came… mine did too. It wasn’t just about visuals. It was about recognition.
She’s now Real Talk Roni—and she’s showing up with clarity, confidence, and conviction.
I’m so proud of her, not just for the transformation—but for the legacy she’s creating. The world needs her voice. And it’s only just beginning.
READY TO FORDIFY YOUR BRAND?
You’re not here to stay hidden.
You’re here to lead, to impact, to elevate.
You already carry the brilliance.
Fordify simply brings it forward—with elegance and intention.
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved