Lauren Fields
Lauren Fields
Lauren Fields
Health Advocate. Speaker. Podcast Host. Wellness Coach.
Health Advocate. Speaker. Podcast Host. Wellness Coach.
Health Advocate. Speaker. Podcast Host. Wellness Coach.
From invisible to intentional—Lauren launched the Fieldswell brand, a boutique wellness clinic dedicated to helping women reconnect to their health, identity, and purpose.
From invisible to intentional—Lauren launched the Fieldswell brand, a boutique wellness clinic dedicated to helping women reconnect to their health, identity, and purpose.
From invisible to intentional—Lauren launched the Fieldswell brand, a boutique wellness clinic dedicated to helping women reconnect to their health, identity, and purpose.
LAUREN BEFORE FORDIFY
Lauren Fields was no stranger to the stage—or the spotlight. She had delivered a TEDx talk, coached numerous women in their wellness journeys, and was a vocal advocate for women’s health.
But something was missing.
Despite the impact she had made, Lauren felt her personal brand no longer reflected her voice, her growth, or her vision.
“I knew something needed to change. I had all these visions inside of me—but I didn’t know how to turn them into something clear, something brandable.”
She wasn’t attracting her ideal clients. Speaking opportunities weren’t flowing, even after her TEDx. And she felt stuck between her old identity and the leader she was becoming.
LAUREN BEFORE FORDIFY
Lauren Fields was no stranger to the stage—or the spotlight. She had delivered a TEDx talk, coached numerous women in their wellness journeys, and was a vocal advocate for women’s health.
But something was missing.
Despite the impact she had made, Lauren felt her personal brand no longer reflected her voice, her growth, or her vision.
“I knew something needed to change. I had all these visions inside of me—but I didn’t know how to turn them into something clear, something brandable.”
She wasn’t attracting her ideal clients. Speaking opportunities weren’t flowing, even after her TEDx. And she felt stuck between her old identity and the leader she was becoming.
LAUREN BEFORE FORDIFY
Lauren Fields was no stranger to the stage—or the spotlight. She had delivered a TEDx talk, coached numerous women in their wellness journeys, and was a vocal advocate for women’s health.
But something was missing.
Despite the impact she had made, Lauren felt her personal brand no longer reflected her voice, her growth, or her vision.
“I knew something needed to change. I had all these visions inside of me—but I didn’t know how to turn them into something clear, something brandable.”
She wasn’t attracting her ideal clients. Speaking opportunities weren’t flowing, even after her TEDx. And she felt stuck between her old identity and the leader she was becoming.
DISCOVERING FORDIFY
Lauren first discovered Emily speaking on The Aspire Tour stage which is a large business conference in San Diego. Emily took the stage with her keynote Never Be Shaken—and something in Lauren stirred after watching her transform the room.
“I just knew: this is someone I need to learn from.”
She followed Emily on Instagram, kept watching, and when she saw the invitation to the Fordify My Brand VIP experience, she said yes. Little did Lauren know this will be the start of birthing an entirely new brand vision for many years onward.
DISCOVERING FORDIFY
Lauren first discovered Emily speaking on The Aspire Tour stage which is a large business conference in San Diego. Emily took the stage with her keynote Never Be Shaken—and something in Lauren stirred after watching her transform the room.
“I just knew: this is someone I need to learn from.”
She followed Emily on Instagram, kept watching, and when she saw the invitation to the Fordify My Brand VIP experience, she said yes. Little did Lauren know this will be the start of birthing an entirely new brand vision for many years onward.
DISCOVERING FORDIFY
Lauren first discovered Emily speaking on The Aspire Tour stage which is a large business conference in San Diego. Emily took the stage with her keynote Never Be Shaken—and something in Lauren stirred after watching her transform the room.
“I just knew: this is someone I need to learn from.”
She followed Emily on Instagram, kept watching, and when she saw the invitation to the Fordify My Brand VIP experience, she said yes. Little did Lauren know this will be the start of birthing an entirely new brand vision for many years onward.
THE BRAND DNA EXTRACTION
Lauren came into her Brand DNA session with nerves—not because of Emily, but because of everything she knew was about to be unlocked.
“Once those visions were pulled out of my heart, there’d be accountability to bring them to life. And I was ready for that.”
It was during this session that the first seeds of Fieldswell were named.
Emily helped Lauren connect the throughline of her calling: to help women reconnect with themselves. Not just in health, but in identity. In presence. In power.
Together, they unearthed:
Her desire to create a physical space—a sanctuary—for women’s wellness
Her gift for guiding clients through both scientific and soulful transformation
Her voice as an advocate for women who feel overwhelmed, unseen, or disconnected from their worth
“That session felt like therapy—in the best way. I’ve never felt so seen in a professional space.”
By the end, Lauren didn’t just have clarity—she had a name, a vision, and a roadmap to serve the exact women she was born to lead.
THE BRAND DNA EXTRACTION
Lauren came into her Brand DNA session with nerves—not because of Emily, but because of everything she knew was about to be unlocked.
“Once those visions were pulled out of my heart, there’d be accountability to bring them to life. And I was ready for that.”
It was during this session that the first seeds of Fieldswell were named.
Emily helped Lauren connect the throughline of her calling: to help women reconnect with themselves. Not just in health, but in identity. In presence. In power.
Together, they unearthed:
• Her desire to create a physical space—a sanctuary—for women’s wellness
• Her gift for guiding clients through both scientific and soulful transformation
• Her voice as an advocate for women who feel overwhelmed, unseen, or disconnected from their worth
“That session felt like therapy—in the best way. I’ve never felt so seen in a professional space.”
By the end, Lauren didn’t just have clarity—she had a name, a vision, and a roadmap to serve the exact women she was born to lead.
THE BRAND DNA EXTRACTION
Lauren came into her Brand DNA session with nerves—not because of Emily, but because of everything she knew was about to be unlocked.
“Once those visions were pulled out of my heart, there’d be accountability to bring them to life. And I was ready for that.”
It was during this session that the first seeds of Fieldswell were named.
Emily helped Lauren connect the throughline of her calling: to help women reconnect with themselves. Not just in health, but in identity. In presence. In power.
Together, they unearthed:
• Her desire to create a physical space—a sanctuary—for women’s wellness
• Her gift for guiding clients through both scientific and soulful transformation
• Her voice as an advocate for women who feel overwhelmed, unseen, or disconnected from their worth
“That session felt like therapy—in the best way. I’ve never felt so seen in a professional space.”
By the end, Lauren didn’t just have clarity—she had a name, a vision, and a roadmap to serve the exact women she was born to lead.
THE DESIGN STRATEGY
THE DESIGN STRATEGY
THE DESIGN STRATEGY
With Lauren’s Brand DNA mapped out, the Fordify creative team translated her essence into a brand identity that felt both healing and empowering.
Her design needed to speak softly, but with certainty. It had to hold space—for her audience and her evolution. This wasn’t branding for noise. It was clarity built with care.
Here’s what was crafted:
Logo: A soft yet grounded monogram representing wholeness and feminine strength
Color Palette: A blend of earthy colors while still bringing grounding neutral palettes.
Typography: Organic typefaces that balanced openness with structure—offering emotional clarity
Voice: Soulful, non-performative, deeply human
Brand Feel: Spacious. Elevated. Trustworthy.
“I felt seen in the design of my brand. It's one thing when it's through coaching, but another type of seen when its creation of my own brand assets.”
This was more than visual direction. It was the beginning of Fieldswell—a brand built to reflect the inner wellness Lauren helps others find.
With Lauren’s Brand DNA mapped out, the Fordify creative team translated her essence into a brand identity that felt both healing and empowering.
Her design needed to speak softly, but with certainty. It had to hold space—for her audience and her evolution. This wasn’t branding for noise. It was clarity built with care.
Here’s what was crafted:
• Logo: A soft yet grounded monogram representing wholeness and feminine strength
• Color Palette: A blend of earthy colors while still bringing grounding neutral palettes.
• Typography: Organic typefaces that balanced openness with structure—offering emotional clarity
• Voice: Soulful, non-performative, deeply human
• Brand Feel: Spacious. Elevated. Trustworthy.
“I felt seen in the design of my brand. It's one thing when it's through coaching, but another type of seen when its creation of my own brand assets.”
This was more than visual direction. It was the beginning of Fieldswell—a brand built to reflect the inner wellness Lauren helps others find.
THE BRAND REVEAL
When it was time for her reveal, Lauren joined Emily on Zoom—prepared, but unready for just how deeply her brand would reflect her.
The first few moments were quiet. Lauren sat still, taking it in. Then came the colors, the typefaces, the tone of voice, the strategy. Every piece felt like something she had carried internally for years—finally expressed with elegance.
“I think I cried. It’s hard to explain how it feels to see something you’ve never been able to articulate finally brought to life.”
There were moments of awe. Of silence. Of release. For someone who has spent years holding space for others, this was the moment Lauren was held by her own brand.
Emily walked her through her messaging, content pillars, and next steps—bringing direction to what now felt so possible.
“I finally felt like I could move forward—with language, visuals, and confidence.”
Lauren left the session emotional—and grounded. Fieldswell was no longer an idea. It was real.
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Brand identity
THE BRAND REVEAL
When it was time for her reveal, Lauren joined Emily on Zoom—prepared, but unready for just how deeply her brand would reflect her.
The first few moments were quiet. Lauren sat still, taking it in. Then came the colors, the typefaces, the tone of voice, the strategy. Every piece felt like something she had carried internally for years—finally expressed with elegance.
“I think I cried. It’s hard to explain how it feels to see something you’ve never been able to articulate finally brought to life.”
There were moments of awe. Of silence. Of release. For someone who has spent years holding space for others, this was the moment Lauren was held by her own brand.
Emily walked her through her messaging, content pillars, and next steps—bringing direction to what now felt so possible.
“I finally felt like I could move forward—with language, visuals, and confidence.”
Lauren left the session emotional—and grounded. Fieldswell was no longer an idea. It was real.
Brand identity
Brand identity
Brand identity
THE SHOWTIME PREP
THE SHOWTIME PREP
THE SHOWTIME PREP
After her reveal, Lauren had a clear vision. Now it was time to step into it.
The Fordify team curated every detail leading up to her VIP Day with a white-glove level of care. Our priority was to ensure Lauren didn’t feel pressure or confusion—only readiness and ease.
Everything was built to reflect her brand’s soft sophistication, from outfit coordination to content capture.
Here’s what was handled:
Wardrobe Guidance: Custom styling plan to align with her brand palette and personal comfort
Shot List Design: A mix of lifestyle and editorial angles to reflect her content pillars and clinic goals
Video Prompts: Numerous brand-aligned topics designed around her brand voice and Fieldswell messaging
Logistics + Glam: Travel coordination, shoot schedule, and glam timeline—all mapped out in advance
“They thought of things I never would have for the prep phase. I felt completely taken care of.”
Lauren didn’t walk in wondering how to show up—she walked in ready to embody what her brand was created to reflect.
After her reveal, Lauren had a clear vision. Now it was time to step into it.
The Fordify team curated every detail leading up to her VIP Day with a white-glove level of care. Our priority was to ensure Lauren didn’t feel pressure or confusion—only readiness and ease.
Everything was built to reflect her brand’s soft sophistication, from outfit coordination to content capture.
Here’s what was handled:
• Wardrobe Guidance: Custom styling plan to align with her brand palette and personal comfort
• Shot List Design: A mix of lifestyle and editorial angles to reflect her content pillars and clinic goals
• Video Prompts: Numerous brand-aligned topics designed around her brand voice and Fieldswell messaging
• Logistics + Glam: Travel coordination, shoot schedule, and glam timeline—all mapped out in advance
“They thought of things I never would have for the prep phase. I felt completely taken care of.”
Lauren didn’t walk in wondering how to show up—she walked in ready to embody what her brand was created to reflect.
THE VIP EXPERIENCE
Living nearby in Southern California, Lauren arrived at Fordify Studios without the stress of travel—but with the kind of anticipation that comes with stepping into a new chapter.
She was greeted by the glam team and instantly immersed in the care and confidence Fordify is known for. Hair, makeup, wardrobe styling—every detail had already been aligned to her brand identity. But it wasn’t just about how she looked. It was about how she felt.
Emily met her in person for the first time, and the connection was immediate. Their coaching conversation continued off-camera between shots, layering even more clarity into Lauren’s content and posture.
Throughout the day, Lauren captured:
A professional brand photoshoot
Multiple short-form videos tied to Fieldswell messaging
Custom Fieldswell reels to launch her next chapter
A private mentorship lunch with Emily that deepened her clarity and path onward.
“This was a significant day for me. I had nerves, but Emily made me feel so comfortable. Her coaching throughout the shoot brought out the best in me.”
Lauren didn’t just leave with content. She left with embodiment. The photos and videos reflected something deeper—her presence as the founder of Fieldswell.
Living nearby in Southern California, Lauren arrived at Fordify Studios without the stress of travel—but with the kind of anticipation that comes with stepping into a new chapter.
She was greeted by the glam team and instantly immersed in the care and confidence Fordify is known for. Hair, makeup, wardrobe styling—every detail had already been aligned to her brand identity. But it wasn’t just about how she looked. It was about how she felt.
Emily met her in person for the first time, and the connection was immediate. Their coaching conversation continued off-camera between shots, layering even more clarity into Lauren’s content and posture.
Throughout the day, Lauren captured:
• A professional brand photoshoot
• Multiple short-form videos tied to Fieldswell messaging
• Custom Fieldswell reels to launch her next chapter
• A private mentorship lunch with Emily that deepened her clarity and path onward.
“This was a significant day for me. I had nerves, but Emily made me feel so comfortable. Her coaching throughout the shoot brought out the best in me.”
Lauren didn’t just leave with content. She left with embodiment. The photos and videos reflected something deeper—her presence as the founder of Fieldswell.
THE VIP EXPERIENCE
Living nearby in Southern California, Lauren arrived at Fordify Studios without the stress of travel—but with the kind of anticipation that comes with stepping into a new chapter.
She was greeted by the glam team and instantly immersed in the care and confidence Fordify is known for. Hair, makeup, wardrobe styling—every detail had already been aligned to her brand identity. But it wasn’t just about how she looked. It was about how she felt.
Emily met her in person for the first time, and the connection was immediate. Their coaching conversation continued off-camera between shots, layering even more clarity into Lauren’s content and posture.
Throughout the day, Lauren captured:
A professional brand photoshoot
Multiple short-form videos tied to Fieldswell messaging
Custom Fieldswell reels to launch her next chapter
A private mentorship lunch with Emily that deepened her clarity and path onward.
“This was a significant day for me. I had nerves, but Emily made me feel so comfortable. Her coaching throughout the shoot brought out the best in me.”
Lauren didn’t just leave with content. She left with embodiment. The photos and videos reflected something deeper—her presence as the founder of Fieldswell.
Living nearby in Southern California, Lauren arrived at Fordify Studios without the stress of travel—but with the kind of anticipation that comes with stepping into a new chapter.
She was greeted by the glam team and instantly immersed in the care and confidence Fordify is known for. Hair, makeup, wardrobe styling—every detail had already been aligned to her brand identity. But it wasn’t just about how she looked. It was about how she felt.
Emily met her in person for the first time, and the connection was immediate. Their coaching conversation continued off-camera between shots, layering even more clarity into Lauren’s content and posture.
Throughout the day, Lauren captured:
• A professional brand photoshoot
• Multiple short-form videos tied to Fieldswell messaging
• Custom Fieldswell reels to launch her next chapter
• A private mentorship lunch with Emily that deepened her clarity and path onward.
“This was a significant day for me. I had nerves, but Emily made me feel so comfortable. Her coaching throughout the shoot brought out the best in me.”
Lauren didn’t just leave with content. She left with embodiment. The photos and videos reflected something deeper—her presence as the founder of Fieldswell.
THE VIP EXPERIENCE
Living nearby in Southern California, Lauren arrived at Fordify Studios without the stress of travel—but with the kind of anticipation that comes with stepping into a new chapter.
She was greeted by the glam team and instantly immersed in the care and confidence Fordify is known for. Hair, makeup, wardrobe styling—every detail had already been aligned to her brand identity. But it wasn’t just about how she looked. It was about how she felt.
Emily met her in person for the first time, and the connection was immediate. Their coaching conversation continued off-camera between shots, layering even more clarity into Lauren’s content and posture.
Throughout the day, Lauren captured:
A professional brand photoshoot
Multiple short-form videos tied to Fieldswell messaging
Custom Fieldswell reels to launch her next chapter
A private mentorship lunch with Emily that deepened her clarity and path onward.
“This was a significant day for me. I had nerves, but Emily made me feel so comfortable. Her coaching throughout the shoot brought out the best in me.”
Lauren didn’t just leave with content. She left with embodiment. The photos and videos reflected something deeper—her presence as the founder of Fieldswell.
Living nearby in Southern California, Lauren arrived at Fordify Studios without the stress of travel—but with the kind of anticipation that comes with stepping into a new chapter.
She was greeted by the glam team and instantly immersed in the care and confidence Fordify is known for. Hair, makeup, wardrobe styling—every detail had already been aligned to her brand identity. But it wasn’t just about how she looked. It was about how she felt.
Emily met her in person for the first time, and the connection was immediate. Their coaching conversation continued off-camera between shots, layering even more clarity into Lauren’s content and posture.
Throughout the day, Lauren captured:
• A professional brand photoshoot
• Multiple short-form videos tied to Fieldswell messaging
• Custom Fieldswell reels to launch her next chapter
• A private mentorship lunch with Emily that deepened her clarity and path onward.
“This was a significant day for me. I had nerves, but Emily made me feel so comfortable. Her coaching throughout the shoot brought out the best in me.”
Lauren didn’t just leave with content. She left with embodiment. The photos and videos reflected something deeper—her presence as the founder of Fieldswell.
THE SETUP PROCESS
Once the shoot wrapped, the Fordify team moved into post-production:
Photos curated and edited
Videos clipped, branded, and captioned
Her Fieldswell brand reel professionally polished
All final content was delivered inside her Lauren Fields Brand Vault:
Logo suite + color codes
Final images and raw files
Caption starters and video strategy prompts
A launch plan to bring Fieldswell to life
“I no longer feel stuck. I have a clear path onward—and a brand that truly represents me.”
Once the shoot wrapped, the Fordify team moved into post-production:
• Photos curated and edited
• Videos clipped, branded, and captioned
• Her Fieldswell brand reel professionally polished
All final content was delivered inside her Lauren Fields Brand Vault:
• Logo suite + color codes
• Final images and raw files
• Caption starters and video strategy prompts
• A launch plan to bring Fieldswell to life
“I no longer feel stuck. I have a clear path onward—and a brand that truly represents me.”
Lauren's Brand Vault
Brand Bible
Brand Mission
Logo
Colors
Brand Pillars
Social Graphics
Reels
Photoshoot
Lauren's Brand Vault
Brand Bible
Brand Mission
Logo
Colors
Brand Pillars
Social Graphics
Reels
Photoshoot
THE SETUP PROCESS
Once the shoot wrapped, the Fordify team moved into post-production:
• Photos curated and edited
• Videos clipped, branded, and captioned
• Her Fieldswell brand reel professionally polished
All final content was delivered inside her Lauren Fields Brand Vault:
• Logo suite + color codes
• Final images and raw files
• Caption starters and video strategy prompts
• A launch plan to bring Fieldswell to life
“I no longer feel stuck. I have a clear path onward—and a brand that truly represents me.”
Lauren's Brand Vault
Lauren's Brand Vault
Brand Bible
Brand Bible
Brand Mission
Brand Mission
Logo
Logo
Colors
Colors
Brand Pillars
Brand Pillars
Social Graphics
Social Graphics
Reels
Reels
Photoshoot
Photoshoot
AFTER BECOMING FORDIFIED
AFTER BECOMING FORDIFIED
AFTER BECOMING FORDIFIED
The launch of Fieldswell wasn’t just a debut—it was a declaration.
Lauren stepped into the wellness space not as a coach trying to be seen, but as a founder who knew exactly what she was building. With a clear message, a refined visual presence, and deep inner conviction, she began showing up with purpose—and the results followed.
Here’s what happened afterwards:
Attracted new ideal coaching clients aligned with her wellness philosophy
Launched her new podcast, already featuring a library of insightful interviews
Receiving new speaking opportunities, all from her revitalized digital presence
As of April 2025, officially opened her Fieldswell clinic in the San Diego area
“This was a significant investment—but it was an investment into myself and my dreams.”
Lauren no longer wonders how to show up. She leads with confidence, creates with clarity, and walks in full alignment with the founder of Fieldswell she was always meant to be. Shows up without confusion. And leads her wellness brand with clarity.
The launch of Fieldswell wasn’t just a debut—it was a declaration.
Lauren stepped into the wellness space not as a coach trying to be seen, but as a founder who knew exactly what she was building. With a clear message, a refined visual presence, and deep inner conviction, she began showing up with purpose—and the results followed.
Here’s what happened afterwards:
• Attracted new ideal coaching clients aligned with her wellness philosophy
• Launched her new podcast, already featuring a library of insightful interviews
• Receiving new speaking opportunities, all from her revitalized digital presence
• As of April 2025, officially opened her Fieldswell clinic in the San Diego area
“This was a significant investment—but it was an investment into myself and my dreams.”
Lauren no longer wonders how to show up. She leads with confidence, creates with clarity, and walks in full alignment with the founder of Fieldswell she was always meant to be. Shows up without confusion. And leads her wellness brand with clarity.
Lauren Fields
Lauren Fields
Lauren Fields
Lauren Fields
Lauren Fields
Lauren Fields
FOUNDER'S REFLECTION
FOUNDER'S REFLECTION
FOUNDER'S REFLECTION
There are moments as a founder that stop you in your tracks—and watching Lauren step into her brand was one of them.
From the first call, I saw her vision long before she could name it. She had this quiet brilliance that carried depth and healing, but she hadn’t fully owned it yet. Through our process, I didn’t just witness a brand come to life—I witnessed a woman return to her voice.
Seeing Lauren's podcast launch to now her new clinic opening up with Fieldswell signage on the windows, every detail from her brand design carried through the space—I had tears in my eyes. It was a dream realized, not just for her, but for every woman she will serve inside those walls.
She’s no longer hiding her potential. She’s leading from it.
Lauren's impact is only getting started.
There are moments as a founder that stop you in your tracks—and watching Lauren step into her brand was one of them.
From the first call, I saw her vision long before she could name it. She had this quiet brilliance that carried depth and healing, but she hadn’t fully owned it yet. Through our process, I didn’t just witness a brand come to life—I witnessed a woman return to her voice.
Seeing Lauren's podcast launch to now her new clinic opening up with Fieldswell signage on the windows, every detail from her brand design carried through the space—I had tears in my eyes. It was a dream realized, not just for her, but for every woman she will serve inside those walls.
She’s no longer hiding her potential. She’s leading from it.
Lauren's impact is only getting started.
There are moments as a founder that stop you in your tracks—and watching Lauren step into her brand was one of them.
From the first call, I saw her vision long before she could name it. She had this quiet brilliance that carried depth and healing, but she hadn’t fully owned it yet. Through our process, I didn’t just witness a brand come to life—I witnessed a woman return to her voice.
Seeing Lauren's podcast launch to now her new clinic opening up with Fieldswell signage on the windows, every detail from her brand design carried through the space—I had tears in my eyes. It was a dream realized, not just for her, but for every woman she will serve inside those walls.
She’s no longer hiding her potential. She’s leading from it.
Lauren's impact is only getting started.
READY TO FORDIFY YOUR BRAND?
You’re not here to stay hidden.
You’re here to lead, to impact, to elevate.
You already carry the brilliance.
Fordify simply brings it forward—with elegance and intention.
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved