Christa Crawford
Christa Crawford
Christa Crawford
Faith-Driven Founder. Beauty Industry Leader. Mother of 4.
Faith-Driven Founder. Beauty Industry Leader. Mother of 4.
Faith-Driven Founder. Beauty Industry Leader. Mother of 4.
From food stamps to multi-million dollar impact—Christa’s story proves you can rise, lead, and glorify God at every level.
From food stamps to multi-million dollar impact—Christa’s story proves you can rise, lead, and glorify God at every level.
From food stamps to multi-million dollar impact—Christa’s story proves you can rise, lead, and glorify God at every level.
CHRISTA BEFORE FORDIFY
Before Fordify, Christa Crawford was already a force—an unstoppable businesswoman, wife, and mother of four boys who had built a legacy from the ground up. She had once been on food stamps and built a custom furniture business from her garage that gained celebrity clients like LeAnn Rimes and the Kardashians. She then scaled a $200M sales team in direct sales.
But while her story was rich with faith, grit, and growth, her personal brand felt disconnected from the clarity of her calling.
“I just needed something that matched who I had become. I didn’t want to fake anything—I wanted my brand to feel like me.”
She had the results, the platform, the reach. But now, it was time to rise with revelation.
CHRISTA BEFORE FORDIFY
Before Fordify, Christa Crawford was already a force—an unstoppable businesswoman, wife, and mother of four boys who had built a legacy from the ground up. She had once been on food stamps and built a custom furniture business from her garage that gained celebrity clients like LeAnn Rimes and the Kardashians. She then scaled a $200M sales team in direct sales.
But while her story was rich with faith, grit, and growth, her personal brand felt disconnected from the clarity of her calling.
“I just needed something that matched who I had become. I didn’t want to fake anything—I wanted my brand to feel like me.”
She had the results, the platform, the reach. But now, it was time to rise with revelation.
CHRISTA BEFORE FORDIFY
Before Fordify, Christa Crawford was already a force—an unstoppable businesswoman, wife, and mother of four boys who had built a legacy from the ground up. She had once been on food stamps and built a custom furniture business from her garage that gained celebrity clients like LeAnn Rimes and the Kardashians. She then scaled a $200M sales team in direct sales.
But while her story was rich with faith, grit, and growth, her personal brand felt disconnected from the clarity of her calling.
“I just needed something that matched who I had become. I didn’t want to fake anything—I wanted my brand to feel like me.”
She had the results, the platform, the reach. But now, it was time to rise with revelation.
DISCOVERING FORDIFY
Christa discovered Fordify through a divine nudge. She’d seen Emily’s brand and impact in the industry from afar—but when she came across one of Emily’s client transformations on Instagram, it hit differently.
“I didn’t even know why I was drawn to it, but I knew I had to do this. I wasn’t looking for a rebrand—I was looking for a door to open.”
She trusted the pull and reached out. That discernment became the turning point that opened the door to her next level.
DISCOVERING FORDIFY
Christa discovered Fordify through a divine nudge. She’d seen Emily’s brand and impact in the industry from afar—but when she came across one of Emily’s client transformations on Instagram, it hit differently.
“I didn’t even know why I was drawn to it, but I knew I had to do this. I wasn’t looking for a rebrand—I was looking for a door to open.”
She trusted the pull and reached out. That discernment became the turning point that opened the door to her next level.
DISCOVERING FORDIFY
Christa discovered Fordify through a divine nudge. She’d seen Emily’s brand and impact in the industry from afar—but when she came across one of Emily’s client transformations on Instagram, it hit differently.
“I didn’t even know why I was drawn to it, but I knew I had to do this. I wasn’t looking for a rebrand—I was looking for a door to open.”
She trusted the pull and reached out. That discernment became the turning point that opened the door to her next level.
THE BRAND DNA EXTRACTION
During her Brand DNA call with Emily, the floodgates opened. This wasn’t just about building a brand—it was about reclaiming her voice and anchoring her purpose.
“I thought I knew myself until that call. Emily helped me name things I didn’t even know I was carrying.”
Christa shared how only a powerful yet soft leader like Emily could open her up the way she did. Through every layer of conversation, she felt seen, safe, and spiritually held. For Christa, this wasn’t therapy—it was revelation through brand clarity.
Emily helped to reveal:
The fire that drove Christa to help women step into their purpose unapologetically
Her desire to marry motherhood, marriage, and marketplace leadership in one cohesive identity
Her identity as a woman of God who isn’t afraid to shine
Her lightning bolt story—symbolizing power, presence, and the spark of her marriage and calling
What emerged was clear: Christa wasn’t here to impress—she was here to ignite.
THE BRAND DNA EXTRACTION
During her Brand DNA call with Emily, the floodgates opened. This wasn’t just about building a brand—it was about reclaiming her voice and anchoring her purpose.
“I thought I knew myself until that call. Emily helped me name things I didn’t even know I was carrying.”
Christa shared how only a powerful yet soft leader like Emily could open her up the way she did. Through every layer of conversation, she felt seen, safe, and spiritually held. For Christa, this wasn’t therapy—it was revelation through brand clarity.
Emily helped to reveal:
• The fire that drove Christa to help women step into their purpose unapologetically
• Her desire to marry motherhood, marriage, and marketplace leadership in one cohesive identity
• Her identity as a woman of God who isn’t afraid to shine
• Her lightning bolt story—symbolizing power, presence, and the spark of her marriage and calling
What emerged was clear: Christa wasn’t here to impress—she was here to ignite.
THE BRAND DNA EXTRACTION
During her Brand DNA call with Emily, the floodgates opened. This wasn’t just about building a brand—it was about reclaiming her voice and anchoring her purpose.
“I thought I knew myself until that call. Emily helped me name things I didn’t even know I was carrying.”
Christa shared how only a powerful yet soft leader like Emily could open her up the way she did. Through every layer of conversation, she felt seen, safe, and spiritually held. For Christa, this wasn’t therapy—it was revelation through brand clarity.
Emily helped to reveal:
• The fire that drove Christa to help women step into their purpose unapologetically
• Her desire to marry motherhood, marriage, and marketplace leadership in one cohesive identity
• Her identity as a woman of God who isn’t afraid to shine
• Her lightning bolt story—symbolizing power, presence, and the spark of her marriage and calling
What emerged was clear: Christa wasn’t here to impress—she was here to ignite.
THE DESIGN STRATEGY
THE DESIGN STRATEGY
THE DESIGN STRATEGY
Christa’s visual brand had to reflect the unstoppable blend of faith, fire, and feminine power she embodies. The Fordify team delivered a look that felt luxe, layered, and unmistakably hers.
Logo: A bold serif mark paired with her signature lightning bolt, symbolizing energy, elegance, and her family story
Color Palette: Desert rose, metallic champagne, deep taupe, and jet black—reflecting warmth, grit, and glow
Typography: Strong, editorial fonts with sleek feminine edges
Pillars: Faith + Family, Real Talk Leadership, Bold Wealth, Freedom Through Legacy, Resilient Womanhood
Overall Feel: Elevated. Electric. Grounded in grace.
“It felt like someone finally saw me—past the glam, past the story—and just brought her to life.”
Christa’s visual brand had to reflect the unstoppable blend of faith, fire, and feminine power she embodies. The Fordify team delivered a look that felt luxe, layered, and unmistakably hers.
• Logo: A bold serif mark paired with her signature lightning bolt, symbolizing energy, elegance, and her family story
• Color Palette: Desert rose, metallic champagne, deep taupe, and jet black—reflecting warmth, grit, and glow
• Typography: Strong, editorial fonts with sleek feminine edges
• Pillars: Faith + Family, Real Talk Leadership, Bold Wealth, Freedom Through Legacy, Resilient Womanhood
• Overall Feel: Elevated. Electric. Grounded in grace.
“It felt like someone finally saw me—past the glam, past the story—and just brought her to life.”
THE BRAND REVEAL
The moment Christa saw her brand brought to life, she was overwhelmed—in the best way. It wasn’t just design. It was recognition.
After years of building, battling, and believing—this moment reflected it all back.
“It brought so much to the surface. This wasn’t about colors. It was a revelation.”
From the lightning bolt detail (a tribute to how she met her husband) to the elevated palette and logo suite, everything clicked. Christa saw herself reflected—unapologetic, iconic, and grounded in God’s calling.
She finally had a brand that wasn’t for show—it was for service.
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#B8763A
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Brand identity
THE BRAND REVEAL
The moment Christa saw her brand brought to life, she was overwhelmed—in the best way. It wasn’t just design. It was recognition.
After years of building, battling, and believing—this moment reflected it all back.
“It brought so much to the surface. This wasn’t about colors. It was a revelation.”
From the lightning bolt detail (a tribute to how she met her husband) to the elevated palette and logo suite, everything clicked. Christa saw herself reflected—unapologetic, iconic, and grounded in God’s calling.
She finally had a brand that wasn’t for show—it was for service.
Brand identity
Brand identity
Brand identity
THE SHOWTIME PREP
THE SHOWTIME PREP
THE SHOWTIME PREP
With Christa running a massive business and managing four kids, we knew prep needed to feel seamless and sacred. Fordify stepped in to do the heavy lifting.
Wardrobe Curation: We sourced power pieces and pulled from Christa’s wardrobe to match her palette and persona
Video Prompts: Custom topics for reels, rooted in her pillars—faith, grit, family, leadership
Shot Planning: Designed for both brand elevation and raw storytelling
Production Logistics: Studio, glam, and timing organized start to finish
“I just showed up. I didn’t have to overthink anything—they made it effortless.”
With Christa running a massive business and managing four kids, we knew prep needed to feel seamless and sacred. Fordify stepped in to do the heavy lifting.
• Wardrobe Curation: We sourced power pieces and pulled from Christa’s wardrobe to match her palette and persona
• Video Prompts: Custom topics for reels, rooted in her pillars—faith, grit, family, leadership
• Shot Planning: Designed for both brand elevation and raw storytelling
• Production Logistics: Studio, glam, and timing organized start to finish
“I just showed up. I didn’t have to overthink anything—they made it effortless.”
THE VIP EXPERIENCE
Christa flew in by private jet and walked into the Fordify studio like the woman she had already become. This wasn’t a glow-up—it was a homecoming.
The day was a full immersion into her brand story:
Professional Photoshoot: Capturing her duality—bold CEO meets approachable mom
Mentorship & Interview: Christa sat down with Emily on The Fordify Show, opening up about her journey, faith, and why she shows up for women
Video Content: Numerous clips pulled from the interview but also the entire VIP day for months worth of content Christa can use.
Power Moments: Tears, laughter, lightning—every emotion was present
“This day reminded me of who I am, why I started, and what I’m here to do. I felt seen, safe, and celebrated.”
It wasn’t just a shoot—it was a spiritual alignment.
Christa flew in by private jet and walked into the Fordify studio like the woman she had already become. This wasn’t a glow-up—it was a homecoming.
The day was a full immersion into her brand story:
• Professional Photoshoot: Capturing her duality—bold CEO meets approachable mom
Mentorship & Interview: Christa sat down with Emily on The Fordify Show, opening up about her journey, faith, and why she shows up for women
• Video Content: Numerous clips pulled from the interview but also the entire VIP day for months worth of content Christa can use.
• Power Moments: Tears, laughter, lightning—every emotion was present
“This day reminded me of who I am, why I started, and what I’m here to do. I felt seen, safe, and celebrated.”
It wasn’t just a shoot—it was a spiritual alignment.
THE VIP EXPERIENCE
Christa flew in by private jet and walked into the Fordify studio like the woman she had already become. This wasn’t a glow-up—it was a homecoming.
The day was a full immersion into her brand story:
Professional Photoshoot: Capturing her duality—bold CEO meets approachable mom
Mentorship & Interview: Christa sat down with Emily on The Fordify Show, opening up about her journey, faith, and why she shows up for women
Video Content: Numerous clips pulled from the interview but also the entire VIP day for months worth of content Christa can use.
Power Moments: Tears, laughter, lightning—every emotion was present
“This day reminded me of who I am, why I started, and what I’m here to do. I felt seen, safe, and celebrated.”
It wasn’t just a shoot—it was a spiritual alignment.
Christa flew in by private jet and walked into the Fordify studio like the woman she had already become. This wasn’t a glow-up—it was a homecoming.
The day was a full immersion into her brand story:
• Professional Photoshoot: Capturing her duality—bold CEO meets approachable mom
Mentorship & Interview: Christa sat down with Emily on The Fordify Show, opening up about her journey, faith, and why she shows up for women
• Video Content: Numerous clips pulled from the interview but also the entire VIP day for months worth of content Christa can use.
• Power Moments: Tears, laughter, lightning—every emotion was present
“This day reminded me of who I am, why I started, and what I’m here to do. I felt seen, safe, and celebrated.”
It wasn’t just a shoot—it was a spiritual alignment.
THE VIP EXPERIENCE
Christa flew in by private jet and walked into the Fordify studio like the woman she had already become. This wasn’t a glow-up—it was a homecoming.
The day was a full immersion into her brand story:
Professional Photoshoot: Capturing her duality—bold CEO meets approachable mom
Mentorship & Interview: Christa sat down with Emily on The Fordify Show, opening up about her journey, faith, and why she shows up for women
Video Content: Numerous clips pulled from the interview but also the entire VIP day for months worth of content Christa can use.
Power Moments: Tears, laughter, lightning—every emotion was present
“This day reminded me of who I am, why I started, and what I’m here to do. I felt seen, safe, and celebrated.”
It wasn’t just a shoot—it was a spiritual alignment.
Christa flew in by private jet and walked into the Fordify studio like the woman she had already become. This wasn’t a glow-up—it was a homecoming.
The day was a full immersion into her brand story:
• Professional Photoshoot: Capturing her duality—bold CEO meets approachable mom
Mentorship & Interview: Christa sat down with Emily on The Fordify Show, opening up about her journey, faith, and why she shows up for women
• Video Content: Numerous clips pulled from the interview but also the entire VIP day for months worth of content Christa can use.
• Power Moments: Tears, laughter, lightning—every emotion was present
“This day reminded me of who I am, why I started, and what I’m here to do. I felt seen, safe, and celebrated.”
It wasn’t just a shoot—it was a spiritual alignment.
THE SETUP PROCESS
After the VIP Day, Christa’s deliverables were packaged in a brand vault designed for ease, momentum, and mastery:
Edited reels & photos for her content
Logo files, font guides, and visual direction
Content calendar with caption suggestions
A rollout strategy that felt effortless
“I have experienced many photoshoots before but this was different. It was an entire experience that was beautifully orchestrated for my newly elevated brand. I loved it!”
Her presence became magnetic. Her content—fluid. Her voice—unmissable.
After the VIP Day, Christa’s deliverables were packaged in a brand vault designed for ease, momentum, and mastery:
• Edited reels & photos for her content
• Logo files, font guides, and visual direction
• Content calendar with caption suggestions
• A rollout strategy that felt effortless
“I have experienced many photoshoots before but this was different. It was an entire experience that was beautifully orchestrated for my newly elevated brand. I loved it!”
Her presence became magnetic. Her content—fluid. Her voice—unmissable.
Christa's Brand Vault
Brand Bible
Brand Mission
Logo
Font
Colors
Social Graphics
Reels
Photoshoot
Christa's Brand Vault
Brand Bible
Brand Mission
Logo
Font
Colors
Social Graphics
Reels
Photoshoot
THE SETUP PROCESS
After the VIP Day, Christa’s deliverables were packaged in a brand vault designed for ease, momentum, and mastery:
• Edited reels & photos for her content
• Logo files, font guides, and visual direction
• Content calendar with caption suggestions
• A rollout strategy that felt effortless
“I have experienced many photoshoots before but this was different. It was an entire experience that was beautifully orchestrated for my newly elevated brand. I loved it!”
Her presence became magnetic. Her content—fluid. Her voice—unmissable.
Christa's Brand Vault
Christa's Brand Vault
Brand Bible
Brand Bible
Brand Mission
Brand Mission
Logo
Logo
Font
Font
Colors
Colors
Social Graphics
Social Graphics
Reels
Reels
Photoshoot
Photoshoot
AFTER BECOMING FORDIFIED
AFTER BECOMING FORDIFIED
AFTER BECOMING FORDIFIED
Since stepping into her Fordified brand, Christa has felt a deep, divine unlock:
She’s always had momentum—but now she moves with mission. There’s a new ease and boldness in how she shows up, how she speaks, and how she leads.
She’s begun to intertwine her faith into her message more freely, creating a bridge between ministry and marketplace. Her voice is louder. Her message is clearer. And her heart has never felt more aligned.
Her video interview went viral within her community and inspired countless women
She unlocked new stages and expanded visibility as a faith-based entrepreneur
Her marriage, motherhood, and mission now flowed as one cohesive expression
She activated a new wave of leadership on her 25,000+ person team
“I’ve always wanted to help women, but now I know exactly how to do that—and be fully myself doing it. Emily brought the confirmation I didn't know I needed to make this happen.”
Since stepping into her Fordified brand, Christa has felt a deep, divine unlock:
She’s always had momentum—but now she moves with mission. There’s a new ease and boldness in how she shows up, how she speaks, and how she leads.
She’s begun to intertwine her faith into her message more freely, creating a bridge between ministry and marketplace. Her voice is louder. Her message is clearer. And her heart has never felt more aligned.
• Her video interview went viral within her community and inspired countless women
• She unlocked new stages and expanded visibility as a faith-based entrepreneur
• Her marriage, motherhood, and mission now flowed as one cohesive expression
• She activated a new wave of leadership on her 25,000+ person team
“I’ve always wanted to help women, but now I know exactly how to do that—and be fully myself doing it. Emily brought the confirmation I didn't know I needed to make this happen.”
Christa Crawford
Christa Crawford
Christa Crawford
Christa Crawford
Christa Crawford
Christa Crawford
FOUNDER'S REFLECTION
FOUNDER'S REFLECTION
FOUNDER'S REFLECTION
Working with Christa Crawford and her brand was nothing short of divine.
When she walked into our studio, I didn’t just see a powerful entrepreneur—I saw a woman chosen for impact. Christa is the kind of leader who carries influence not by force, but by faith. And what struck me most wasn’t just her success in the direct selling space (which is massive), but her ability to remain grounded in her family, her marriage, and her mission.
She leads a $200M+ team, yet shows up to life as the woman who never forgot where she came from. That kind of humility paired with unstoppable drive is rare—and it’s why working with her changed me, too.
To play a part in helping shape the next wave of her legacy—one that blends motherhood, ministry, and marketplace—is something I’ll never take for granted.
Christa reminds me that power can be soft, success can be sacred, and you can be both a warrior and a woman of God.
She’s not just building up wealth. She’s building women up.
Working with Christa Crawford and her brand was nothing short of divine.
When she walked into our studio, I didn’t just see a powerful entrepreneur—I saw a woman chosen for impact. Christa is the kind of leader who carries influence not by force, but by faith. And what struck me most wasn’t just her success in the direct selling space (which is massive), but her ability to remain grounded in her family, her marriage, and her mission.
She leads a $200M+ team, yet shows up to life as the woman who never forgot where she came from. That kind of humility paired with unstoppable drive is rare—and it’s why working with her changed me, too.
To play a part in helping shape the next wave of her legacy—one that blends motherhood, ministry, and marketplace—is something I’ll never take for granted.
Christa reminds me that power can be soft, success can be sacred, and you can be both a warrior and a woman of God.
She’s not just building up wealth. She’s building women up.
Working with Christa Crawford and her brand was nothing short of divine.
When she walked into our studio, I didn’t just see a powerful entrepreneur—I saw a woman chosen for impact. Christa is the kind of leader who carries influence not by force, but by faith. And what struck me most wasn’t just her success in the direct selling space (which is massive), but her ability to remain grounded in her family, her marriage, and her mission.
She leads a $200M+ team, yet shows up to life as the woman who never forgot where she came from. That kind of humility paired with unstoppable drive is rare—and it’s why working with her changed me, too.
To play a part in helping shape the next wave of her legacy—one that blends motherhood, ministry, and marketplace—is something I’ll never take for granted.
Christa reminds me that power can be soft, success can be sacred, and you can be both a warrior and a woman of God.
She’s not just building up wealth. She’s building women up.
READY TO FORDIFY YOUR BRAND?
You’re not here to stay hidden.
You’re here to lead, to impact, to elevate.
You already carry the brilliance.
Fordify simply brings it forward—with elegance and intention.
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved