Beth Clifford
Beth Clifford
Beth Clifford
Award-Winning Sales Leader. Mom of 3. Wife. Podcast Host. Entrepreneur.
Award-Winning Sales Leader. Mom of 3. Wife. Podcast Host. Entrepreneur.
Award-Winning Sales Leader. Mom of 3. Wife. Podcast Host. Entrepreneur.
She helped build a multi-billion dollar brand—then discovered the power of her own. Welcome to The Beth Effect.
She helped build a multi-billion dollar brand—then discovered the power of her own. Welcome to The Beth Effect.
She helped build a multi-billion dollar brand—then discovered the power of her own. Welcome to The Beth Effect.
BETH BEFORE FORDIFY
Beth Clifford had already made her mark behind the scenes. As a senior leader at a multi-billion dollar cosmetic company, she had built teams, led launches, and scaled brands. But one thing remained unresolved: her own voice.
“I didn't want to look too perfect online. I'm raw, unfiltered—that's just who I am. But I was afraid that if I showed that, I wouldn't look professional.”
She had a quiet power inside her. But it wasn’t being seen.
Beth’s husband, an entrepreneur, had encouraged her for years to step into the spotlight with her own brand. Yet the question lingered:
How do I show up without dimming my authenticity—or downplaying it?
That’s when she found Fordify.
BETH BEFORE FORDIFY
Beth Clifford had already made her mark behind the scenes. As a senior leader at a multi-billion dollar cosmetic company, she had built teams, led launches, and scaled brands. But one thing remained unresolved: her own voice.
“I didn't want to look too perfect online. I'm raw, unfiltered—that's just who I am. But I was afraid that if I showed that, I wouldn't look professional.”
She had a quiet power inside her. But it wasn’t being seen.
Beth’s husband, an entrepreneur, had encouraged her for years to step into the spotlight with her own brand. Yet the question lingered:
How do I show up without dimming my authenticity—or downplaying it?
That’s when she found Fordify.
BETH BEFORE FORDIFY
Beth Clifford had already made her mark behind the scenes. As a senior leader at a multi-billion dollar cosmetic company, she had built teams, led launches, and scaled brands. But one thing remained unresolved: her own voice.
“I didn't want to look too perfect online. I'm raw, unfiltered—that's just who I am. But I was afraid that if I showed that, I wouldn't look professional.”
She had a quiet power inside her. But it wasn’t being seen.
Beth’s husband, an entrepreneur, had encouraged her for years to step into the spotlight with her own brand. Yet the question lingered:
How do I show up without dimming my authenticity—or downplaying it?
That’s when she found Fordify.
DISCOVERING FORDIFY
Beth and her husband met Emily and Jake at a speaking event and stayed connected. She followed Fordify for years, drawn not by sales tactics, but by identity.
“Emily's brand isn't vanilla. It's intentional. That was the difference I noticed with her.”
When the timing felt right, she finally reached out. She wasn’t just ready for strategy. She was ready to be seen.
DISCOVERING FORDIFY
Beth and her husband met Emily and Jake at a speaking event and stayed connected. She followed Fordify for years, drawn not by sales tactics, but by identity.
“Emily's brand isn't vanilla. It's intentional. That was the difference I noticed with her.”
When the timing felt right, she finally reached out. She wasn’t just ready for strategy. She was ready to be seen.
DISCOVERING FORDIFY
Beth and her husband met Emily and Jake at a speaking event and stayed connected. She followed Fordify for years, drawn not by sales tactics, but by identity.
“Emily's brand isn't vanilla. It's intentional. That was the difference I noticed with her.”
When the timing felt right, she finally reached out. She wasn’t just ready for strategy. She was ready to be seen.
THE BRAND DNA EXTRACTION
Beth’s first session with Emily wasn’t just about visuals—it was about truth. They unpacked the layers of her identity: years of executive leadership, lessons from building and scaling, and the deeply personal journey of staying grounded while rising through the ranks.
What surfaced was clarity:
Her zone of genius wasn’t just strategy—it was effect.
Everything she touched became better. Brands. Teams. Rooms.
“You know what this is? Everything you touch becomes better. It’s not just your results. It’s your presence. This is the Beth Effect.” —Emily
That phrase stuck. It became:
The name of her podcast
The energy behind her videos
The brand identity she could finally own
“Emily made me realize: I am the brand. And I don’t have to split who I am online versus in real life.”
Beth left that session with more than clarity. She left with a name.
THE BRAND DNA EXTRACTION
Beth’s first session with Emily wasn’t just about visuals—it was about truth. They unpacked the layers of her identity: years of executive leadership, lessons from building and scaling, and the deeply personal journey of staying grounded while rising through the ranks.
What surfaced was clarity:
• Her zone of genius wasn’t just strategy—it was effect.
• Everything she touched became better. Brands. Teams. Rooms.
“You know what this is? Everything you touch becomes better. It’s not just your results. It’s your presence. This is the Beth Effect.” —Emily
That phrase stuck. It became:
• The name of her podcast
• The energy behind her videos
• The brand identity she could finally own
“Emily made me realize: I am the brand. And I don’t have to split who I am online versus in real life.”
Beth left that session with more than clarity. She left with a name.
THE BRAND DNA EXTRACTION
Beth’s first session with Emily wasn’t just about visuals—it was about truth. They unpacked the layers of her identity: years of executive leadership, lessons from building and scaling, and the deeply personal journey of staying grounded while rising through the ranks.
What surfaced was clarity:
• Her zone of genius wasn’t just strategy—it was effect.
• Everything she touched became better. Brands. Teams. Rooms.
“You know what this is? Everything you touch becomes better. It’s not just your results. It’s your presence. This is the Beth Effect.” —Emily
That phrase stuck. It became:
• The name of her podcast
• The energy behind her videos
• The brand identity she could finally own
“Emily made me realize: I am the brand. And I don’t have to split who I am online versus in real life.”
Beth left that session with more than clarity. She left with a name.
THE DESIGN STRATEGY
THE DESIGN STRATEGY
THE DESIGN STRATEGY
This brand wasn’t designed to impress—it was designed to embody.
With her Brand DNA in hand, the Fordify creative team began shaping her identity.
Beth didn’t want fluff. She wanted depth. Confidence without pretense. Clarity without noise.
The visual direction came together with intention:
Logo + Monogram: Clean and powerful
Palette: Slate, champagne, and ink neutrals
Typography: Editorial fonts that balanced softness and structure
Brand Messaging: Refined and honest
Social Assets: Purposeful and high-converting
“It wasn’t just pretty—it was precise.”
This brand wasn’t designed to impress—it was designed to embody.
With her Brand DNA in hand, the Fordify creative team began shaping her identity.
Beth didn’t want fluff. She wanted depth. Confidence without pretense. Clarity without noise.
The visual direction came together with intention:
• Logo + Monogram: Clean and powerful
• Palette: Slate, champagne, and ink neutrals
• Typography: Editorial fonts that balanced softness and structure
• Brand Messaging: Refined and honest
• Social Assets: Purposeful and high-converting
“It wasn’t just pretty—it was precise.”
THE BRAND REVEAL
Once the team put together the entire Brand Bible for Beth, it was time for Emily to reveal the brand.
As Beth watched the presentation unfold—color theory, typography, messaging structure, visual language—something shifted.
“I was speechless. I just kept staring. I think I even cried... It was me—not who I thought I had to be. But exactly who I am.”
Her fonts. Her colors. Her voice. It didn’t feel borrowed—it felt remembered.
“It represented who I am more than I could’ve ever imagined.”
This wasn’t about becoming something new. It was about showing the world what was always there.
#34322E
#5C5636
#696838
#ADA892
#E1E1E1
Brand identity
THE BRAND REVEAL
Once the team put together the entire Brand Bible for Beth, it was time for Emily to reveal the brand.
As Beth watched the presentation unfold—color theory, typography, messaging structure, visual language—something shifted.
“I was speechless. I just kept staring. I think I even cried... It was me—not who I thought I had to be. But exactly who I am.”
Her fonts. Her colors. Her voice. It didn’t feel borrowed—it felt remembered.
“It represented who I am more than I could’ve ever imagined.”
This wasn’t about becoming something new. It was about showing the world what was always there.
Brand identity
Brand identity
Brand identity
THE SHOWTIME PREP
THE SHOWTIME PREP
THE SHOWTIME PREP
With the brand revealed, it was time to prepare Beth to step fully into it. The Fordify team curated every detail of her VIP Day with intention—ensuring the experience was not only seamless, but elevated at every touchpoint.
Beth didn’t have to wonder what to pack or how to prepare. Every step was mapped out so she could arrive feeling fully supported.
Here’s what the team handled:
Wardrobe Planning: A curated guide with color coordination and outfit flow based on her brand palette and photo needs
Strategic Shot List: Posed and candid setups that aligned with her content pillars and marketing goals
Video Topics + Prompts: Branded talking points and custom prompts so Beth could share her message effortlessly on camera
Travel + Glam Logistics: Scheduling support, local recommendations, and a full timeline to remove any friction
“The prep alone made me feel like I was working with an agency just for me.”
The difference? Beth didn't just show up ready—she showed up knowing exactly what kind of leader she was walking in as.
With the brand revealed, it was time to prepare Beth to step fully into it. The Fordify team curated every detail of her VIP Day with intention—ensuring the experience was not only seamless, but elevated at every touchpoint.
Beth didn’t have to wonder what to pack or how to prepare. Every step was mapped out so she could arrive feeling fully supported.
Here’s what the team handled:
• Wardrobe Planning: A curated guide with color coordination and outfit flow based on her brand palette and photo needs
• Strategic Shot List: Posed and candid setups that aligned with her content pillars and marketing goals
• Video Topics + Prompts: Branded talking points and custom prompts so Beth could share her message effortlessly on camera
• Travel + Glam Logistics: Scheduling support, local recommendations, and a full timeline to remove any friction
“The prep alone made me feel like I was working with an agency just for me.”
The difference? Beth didn't just show up ready—she showed up knowing exactly what kind of leader she was walking in as.
THE VIP EXPERIENCE
Beth flew in from Utah with anticipation—and walked into a day that felt like stepping into her next chapter.
From the moment she arrived at the Fordify Studio, every detail was centered around her: hair and makeup, wardrobe styling, intentional lighting, and a team committed to bringing her vision to life.
This wasn’t just a shoot. It was a transformation.
“It felt like a production for a global campaign—but all centered around me.”
Throughout the day, Beth:
Captured editorial-quality photos aligned with her content strategy
Filmed over 20 brand-aligned short-form videos
Created a premium brand reel that showcased her authority and energy
After the shoot, she and Emily sat down for a private mentorship lunch—one that proved to be more than just a break in the schedule.
“It wasn’t just mentoring—it was unlocking something in me.”
That day wasn’t just about creating content. It was about stepping into the future with full authority—and owning it on camera, in presence, and in purpose.
"It was a luxurious, empowering, and aligned experience I couldn't have planned for. This wasn't about being seen—it was about being known."
Beth flew in from Utah with anticipation—and walked into a day that felt like stepping into her next chapter.
From the moment she arrived at the Fordify Studio, every detail was centered around her: hair and makeup, wardrobe styling, intentional lighting, and a team committed to bringing her vision to life.
This wasn’t just a shoot. It was a transformation.
“It felt like a production for a global campaign—but all centered around me.”
Throughout the day, Beth:
• Captured editorial-quality photos aligned with her content strategy
• Filmed over 20 brand-aligned short-form videos
• Created a premium brand reel that showcased her authority and energy
After the shoot, she and Emily sat down for a private mentorship lunch—one that proved to be more than just a break in the schedule.
“It wasn’t just mentoring—it was unlocking something in me.”
That day wasn’t just about creating content. It was about stepping into the future with full authority—and owning it on camera, in presence, and in purpose.
"It was a luxurious, empowering, and aligned experience I couldn't have planned for. This wasn't about being seen—it was about being known."
THE VIP EXPERIENCE
Beth flew in from Utah with anticipation—and walked into a day that felt like stepping into her next chapter.
From the moment she arrived at the Fordify Studio, every detail was centered around her: hair and makeup, wardrobe styling, intentional lighting, and a team committed to bringing her vision to life.
This wasn’t just a shoot. It was a transformation.
“It felt like a production for a global campaign—but all centered around me.”
Throughout the day, Beth:
Captured editorial-quality photos aligned with her content strategy
Filmed over 20 brand-aligned short-form videos
Created a premium brand reel that showcased her authority and energy
After the shoot, she and Emily sat down for a private mentorship lunch—one that proved to be more than just a break in the schedule.
“It wasn’t just mentoring—it was unlocking something in me.”
That day wasn’t just about creating content. It was about stepping into the future with full authority—and owning it on camera, in presence, and in purpose.
"It was a luxurious, empowering, and aligned experience I couldn't have planned for. This wasn't about being seen—it was about being known."
Beth flew in from Utah with anticipation—and walked into a day that felt like stepping into her next chapter.
From the moment she arrived at the Fordify Studio, every detail was centered around her: hair and makeup, wardrobe styling, intentional lighting, and a team committed to bringing her vision to life.
This wasn’t just a shoot. It was a transformation.
“It felt like a production for a global campaign—but all centered around me.”
Throughout the day, Beth:
• Captured editorial-quality photos aligned with her content strategy
• Filmed over 20 brand-aligned short-form videos
• Created a premium brand reel that showcased her authority and energy
After the shoot, she and Emily sat down for a private mentorship lunch—one that proved to be more than just a break in the schedule.
“It wasn’t just mentoring—it was unlocking something in me.”
That day wasn’t just about creating content. It was about stepping into the future with full authority—and owning it on camera, in presence, and in purpose.
"It was a luxurious, empowering, and aligned experience I couldn't have planned for. This wasn't about being seen—it was about being known."
THE VIP EXPERIENCE
Beth flew in from Utah with anticipation—and walked into a day that felt like stepping into her next chapter.
From the moment she arrived at the Fordify Studio, every detail was centered around her: hair and makeup, wardrobe styling, intentional lighting, and a team committed to bringing her vision to life.
This wasn’t just a shoot. It was a transformation.
“It felt like a production for a global campaign—but all centered around me.”
Throughout the day, Beth:
Captured editorial-quality photos aligned with her content strategy
Filmed over 20 brand-aligned short-form videos
Created a premium brand reel that showcased her authority and energy
After the shoot, she and Emily sat down for a private mentorship lunch—one that proved to be more than just a break in the schedule.
“It wasn’t just mentoring—it was unlocking something in me.”
That day wasn’t just about creating content. It was about stepping into the future with full authority—and owning it on camera, in presence, and in purpose.
"It was a luxurious, empowering, and aligned experience I couldn't have planned for. This wasn't about being seen—it was about being known."
Beth flew in from Utah with anticipation—and walked into a day that felt like stepping into her next chapter.
From the moment she arrived at the Fordify Studio, every detail was centered around her: hair and makeup, wardrobe styling, intentional lighting, and a team committed to bringing her vision to life.
This wasn’t just a shoot. It was a transformation.
“It felt like a production for a global campaign—but all centered around me.”
Throughout the day, Beth:
• Captured editorial-quality photos aligned with her content strategy
• Filmed over 20 brand-aligned short-form videos
• Created a premium brand reel that showcased her authority and energy
After the shoot, she and Emily sat down for a private mentorship lunch—one that proved to be more than just a break in the schedule.
“It wasn’t just mentoring—it was unlocking something in me.”
That day wasn’t just about creating content. It was about stepping into the future with full authority—and owning it on camera, in presence, and in purpose.
"It was a luxurious, empowering, and aligned experience I couldn't have planned for. This wasn't about being seen—it was about being known."
THE SETUP PROCESS
After the high of her VIP Day, Beth flew home feeling energized—with a team already moving behind the scenes.
The Fordify post-production team got to work organizing, editing, and packaging everything she’d just created. This wasn’t a pile of files. It was a content machine.
Everything was placed inside her Beth Clifford Brand Vault—a one-stop hub to support her rollout and show-up strategy.
Here’s what she received:
Professionally edited short-form videos, captioned and formatted for social
High-resolution brand images, plus her top selections retouched
Her full logo suite, brand fonts, and color codes
Strategic caption starters and content prompts aligned to her pillars
A private brand playbook and rollout roadmap
“I left L.A. and within a short time, I had everything I needed—visually and mentally—to start showing up as the woman I became that weekend.”
Beth didn’t go home to figure it out. She went home with clarity—and a brand that could walk beside her as she led.. She left with a library, a launch plan, and the structure to lead her brand like the leader she already was.
After the high of her VIP Day, Beth flew home feeling energized—with a team already moving behind the scenes.
The Fordify post-production team got to work organizing, editing, and packaging everything she’d just created. This wasn’t a pile of files. It was a content machine.
Everything was placed inside her Beth Clifford Brand Vault—a one-stop hub to support her rollout and show-up strategy.
Here’s what she received:
• Professionally edited short-form videos, captioned and formatted for social
• High-resolution brand images, plus her top selections retouched
• Her full logo suite, brand fonts, and color codes
• Strategic caption starters and content prompts aligned to her pillars
• A private brand playbook and rollout roadmap
“I left L.A. and within a short time, I had everything I needed—visually and mentally—to start showing up as the woman I became that weekend.”
Beth didn’t go home to figure it out. She went home with clarity—and a brand that could walk beside her as she led.. She left with a library, a launch plan, and the structure to lead her brand like the leader she already was.
Beth's Brand Vault
Brand Bible
Colors
Logo
Font
Brand Pillars
Social Graphics
Reels
Photoshoot
Beth's Brand Vault
Brand Bible
Colors
Logo
Font
Brand Pillars
Social Graphics
Reels
Photoshoot
THE SETUP PROCESS
After the high of her VIP Day, Beth flew home feeling energized—with a team already moving behind the scenes.
The Fordify post-production team got to work organizing, editing, and packaging everything she’d just created. This wasn’t a pile of files. It was a content machine.
Everything was placed inside her Beth Clifford Brand Vault—a one-stop hub to support her rollout and show-up strategy.
Here’s what she received:
• Professionally edited short-form videos, captioned and formatted for social
• High-resolution brand images, plus her top selections retouched
• Her full logo suite, brand fonts, and color codes
• Strategic caption starters and content prompts aligned to her pillars
• A private brand playbook and rollout roadmap
“I left L.A. and within a short time, I had everything I needed—visually and mentally—to start showing up as the woman I became that weekend.”
Beth didn’t go home to figure it out. She went home with clarity—and a brand that could walk beside her as she led.. She left with a library, a launch plan, and the structure to lead her brand like the leader she already was.
Beth's Brand Vault
Beth's Brand Vault
Brand Bible
Brand Bible
Colors
Colors
Logo
Logo
Font
Font
Brand Pillars
Brand Pillars
Social Graphics
Social Graphics
Reels
Reels
Photoshoot
Photoshoot
AFTER BECOMING FORDIFIED
AFTER BECOMING FORDIFIED
AFTER BECOMING FORDIFIED
Beth’s rebrand wasn’t just a visual shift—it sparked real, measurable momentum in both her confidence and her presence.
The clarity she left with became action. The strategy became content. The identity became embodied.
Here’s what’s unfolded since:
Launched The Beth Effect Show, giving voice to her brand and leadership
Grew her Instagram by 23%—from 6K to 7,775+ followers
Elevated engagement across all platforms through aligned messaging
Began receiving inbound business opportunities and brand recognition
“I didn’t just receive a new brand. I received conviction in my voice.”
She’s no longer asking how to show up. She’s leading with clarity, style, and presence—building her dream from a place of alignment and ease.
Beth’s rebrand wasn’t just a visual shift—it sparked real, measurable momentum in both her confidence and her presence.
The clarity she left with became action. The strategy became content. The identity became embodied.
Here’s what’s unfolded since:
• Launched The Beth Effect Show, giving voice to her brand and leadership
• Grew her Instagram by 23%—from 6K to 7,775+ followers
• Elevated engagement across all platforms through aligned messaging
• Began receiving inbound business opportunities and brand recognition
“I didn’t just receive a new brand. I received conviction in my voice.”
She’s no longer asking how to show up. She’s leading with clarity, style, and presence—building her dream from a place of alignment and ease.
Beth Clifford
Beth Clifford
Beth Clifford
Beth Clifford
Beth Clifford
Beth Clifford
FOUNDER'S REFLECTION
FOUNDER'S REFLECTION
FOUNDER'S REFLECTION
Beth is a woman whose presence speaks before she does. She carries both elegance and conviction—a quiet, undeniable power that needed to be reflected, not reinvented.
Working with Beth was about drawing out what had been inside her all along. Watching her become fully aligned in her voice, her visuals, and her energy was emotional—not just for her, but for me as well.
As a beautiful mom, wife, and leader, I see in Beth what so many women aspire to: the courage to build something of your own after building for everyone else. Her transformation wasn’t loud—it was layered. Sophisticated. Intentional.
This is The Beth Effect. And the ripple she’s creating has only just begun. Excited to watch it unfold.
Beth is a woman whose presence speaks before she does. She carries both elegance and conviction—a quiet, undeniable power that needed to be reflected, not reinvented.
Working with Beth was about drawing out what had been inside her all along. Watching her become fully aligned in her voice, her visuals, and her energy was emotional—not just for her, but for me as well.
As a beautiful mom, wife, and leader, I see in Beth what so many women aspire to: the courage to build something of your own after building for everyone else. Her transformation wasn’t loud—it was layered. Sophisticated. Intentional.
This is The Beth Effect. And the ripple she’s creating has only just begun. Excited to watch it unfold.
Beth is a woman whose presence speaks before she does. She carries both elegance and conviction—a quiet, undeniable power that needed to be reflected, not reinvented.
Working with Beth was about drawing out what had been inside her all along. Watching her become fully aligned in her voice, her visuals, and her energy was emotional—not just for her, but for me as well.
As a beautiful mom, wife, and leader, I see in Beth what so many women aspire to: the courage to build something of your own after building for everyone else. Her transformation wasn’t loud—it was layered. Sophisticated. Intentional.
This is The Beth Effect. And the ripple she’s creating has only just begun. Excited to watch it unfold.
READY TO FORDIFY YOUR BRAND?
You’re not here to stay hidden.
You’re here to lead, to impact, to elevate.
You already carry the brilliance.
Fordify simply brings it forward—with elegance and intention.
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved