Ali Marie
Ali Marie
Ali Marie
SVP of LifeSpa at Lifetime. Executive Voice. Brand Trailblazer.
SVP of LifeSpa at Lifetime. Executive Voice. Brand Trailblazer.
SVP of LifeSpa at Lifetime. Executive Voice. Brand Trailblazer.
She empowered her LifeSpa team at a multi-billion dollar wellness company to elevate their personal brands—by first choosing to build her own.
She empowered her LifeSpa team at a multi-billion dollar wellness company to elevate their personal brands—by first choosing to build her own.
She empowered her LifeSpa team at a multi-billion dollar wellness company to elevate their personal brands—by first choosing to build her own.
ALI BEFORE FORDIFY
Before she became known as Ali Marie, she was Ali Yanez—Senior Vice President of LifeSpa, the beauty division of LifeTime, a multi-billion-dollar wellness brand. Her leadership spanned national strategy, operations, and innovation. She had a track record of developing high-performing teams, growing revenue, and driving brand consistency across the country.
But something felt out of alignment.
Ali deeply believed in the potential of her LifeSpa team—not just as service providers, but as brands in their own right. She had a vision of helping her technicians build their own personal brand presence, equipping them to stand out and succeed in the digital age.
“I knew if I was going to tell my team to build a personal brand, I first needed to have one, which I didn't at the time.”
Ali didn’t just want to update her bio. She wanted to model a new way forward—one that would empower both herself and the next generation of beauty leaders she had been mentoring all along.
She needed someone who could help her go first.
Ali wanted her brand to match who she authentically is—without losing the integrity of how she leads.
ALI BEFORE FORDIFY
Before she became known as Ali Marie, she was Ali Yanez—Senior Vice President of LifeSpa, the beauty division of LifeTime, a multi-billion-dollar wellness brand. Her leadership spanned national strategy, operations, and innovation. She had a track record of developing high-performing teams, growing revenue, and driving brand consistency across the country.
But something felt out of alignment.
Ali deeply believed in the potential of her LifeSpa team—not just as service providers, but as brands in their own right. She had a vision of helping her technicians build their own personal brand presence, equipping them to stand out and succeed in the digital age.
“I knew if I was going to tell my team to build a personal brand, I first needed to have one, which I didn't at the time.”
Ali didn’t just want to update her bio. She wanted to model a new way forward—one that would empower both herself and the next generation of beauty leaders she had been mentoring all along.
She needed someone who could help her go first.
Ali wanted her brand to match who she authentically is—without losing the integrity of how she leads.
ALI BEFORE FORDIFY
Before she became known as Ali Marie, she was Ali Yanez—Senior Vice President of LifeSpa, the beauty division of LifeTime, a multi-billion-dollar wellness brand. Her leadership spanned national strategy, operations, and innovation. She had a track record of developing high-performing teams, growing revenue, and driving brand consistency across the country.
But something felt out of alignment.
Ali deeply believed in the potential of her LifeSpa team—not just as service providers, but as brands in their own right. She had a vision of helping her technicians build their own personal brand presence, equipping them to stand out and succeed in the digital age.
“I knew if I was going to tell my team to build a personal brand, I first needed to have one, which I didn't at the time.”
Ali didn’t just want to update her bio. She wanted to model a new way forward—one that would empower both herself and the next generation of beauty leaders she had been mentoring all along.
She needed someone who could help her go first.
Ali wanted her brand to match who she authentically is—without losing the integrity of how she leads.
DISCOVERING FORDIFY
Ali had followed Emily Ford for years. She admired the clarity and consistency of Emily's brand and also Fordify—and the way it helped women rise without compromising who they were.
But it wasn’t until she saw a Fordify client featured on Instagram—fully owning her message, visuals, and voice—that something inside her shifted.
“It gave me chills. I saw that post and thought… I can’t wait any longer. It’s my time to do the same.”
That moment became her line in the sand. She reached out to inquire about the Fordify Experience—not for aesthetics, but for alignment. She was ready for a transformation that reflected both her leadership and her voice.
The ripple effect she will soon create in all of LifeTime is about to unfold.
DISCOVERING FORDIFY
Ali had followed Emily Ford for years. She admired the clarity and consistency of Emily's brand and also Fordify—and the way it helped women rise without compromising who they were.
But it wasn’t until she saw a Fordify client featured on Instagram—fully owning her message, visuals, and voice—that something inside her shifted.
“It gave me chills. I saw that post and thought… I can’t wait any longer. It’s my time to do the same.”
That moment became her line in the sand. She reached out to inquire about the Fordify Experience—not for aesthetics, but for alignment. She was ready for a transformation that reflected both her leadership and her voice.
The ripple effect she will soon create in all of LifeTime is about to unfold.
DISCOVERING FORDIFY
Ali had followed Emily Ford for years. She admired the clarity and consistency of Emily's brand and also Fordify—and the way it helped women rise without compromising who they were.
But it wasn’t until she saw a Fordify client featured on Instagram—fully owning her message, visuals, and voice—that something inside her shifted.
“It gave me chills. I saw that post and thought… I can’t wait any longer. It’s my time to do the same.”
That moment became her line in the sand. She reached out to inquire about the Fordify Experience—not for aesthetics, but for alignment. She was ready for a transformation that reflected both her leadership and her voice.
The ripple effect she will soon create in all of LifeTime is about to unfold.
THE BRAND DNA EXTRACTION
The foundation of Ali’s journey began with the Brand DNA session—an in-depth conversation between her and Emily that went beyond visuals. It was about identity.
They talked about her career, her story, and the power of reclaiming her birth name after leaving an old identity behind. They explored the disconnect she felt between who she was professionally and how she was showing up personally. And slowly, a message began to surface:
She didn’t need to create something new. She needed to reveal what was already there.
“That session helped me see how far I’ve come—and where I’m meant to go.”
What emerged was a clear, grounded direction. A brand that could carry both her executive presence and her heart-led leadership.
THE BRAND DNA EXTRACTION
The foundation of Ali’s journey began with the Brand DNA session—an in-depth conversation between her and Emily that went beyond visuals. It was about identity.
They talked about her career, her story, and the power of reclaiming her birth name after leaving an old identity behind. They explored the disconnect she felt between who she was professionally and how she was showing up personally. And slowly, a message began to surface:
She didn’t need to create something new. She needed to reveal what was already there.
“That session helped me see how far I’ve come—and where I’m meant to go.”
What emerged was a clear, grounded direction. A brand that could carry both her executive presence and her heart-led leadership.
THE BRAND DNA EXTRACTION
The foundation of Ali’s journey began with the Brand DNA session—an in-depth conversation between her and Emily that went beyond visuals. It was about identity.
They talked about her career, her story, and the power of reclaiming her birth name after leaving an old identity behind. They explored the disconnect she felt between who she was professionally and how she was showing up personally. And slowly, a message began to surface:
She didn’t need to create something new. She needed to reveal what was already there.
“That session helped me see how far I’ve come—and where I’m meant to go.”
What emerged was a clear, grounded direction. A brand that could carry both her executive presence and her heart-led leadership.
THE DESIGN STRATEGY
THE DESIGN STRATEGY
THE DESIGN STRATEGY
With her Brand DNA clearly defined, the Fordify creative team began shaping a visual identity that could hold the duality of Ali’s brand—professional and personal, strong and soft, structured and human.
Her brand wasn’t meant to shout. It was designed to lead—with presence.
Here’s what was uncovered:
Logo: A name built with elegance and carries and edge to it.
Color Palette: Light, feminine, yet still has a modern edge and future-facing
Typography: Dolce Vita Heavy, offering a bold but balanced presence
Messaging Pillars:
Wellness + Longevity
Beauty Hacks + Products
Beauty + Style
Leadership
Business + Disruption
“It was everything I didn’t know how to ask for but felt perfectly aligned to who I am.”
This brand was built not only to represent her name—it was designed to carry her voice forward.
With her Brand DNA clearly defined, the Fordify creative team began shaping a visual identity that could hold the duality of Ali’s brand—professional and personal, strong and soft, structured and human.
Her brand wasn’t meant to shout. It was designed to lead—with presence.
Here’s what was uncovered:
• Logo: A name built with elegance and carries and edge to it.
• Color Palette: Light, feminine, yet still has a modern edge and future-facing
• Typography: Dolce Vita Heavy, offering a bold but balanced presence
• Messaging Pillars:
Wellness + Longevity
Beauty Hacks + Products
Beauty + Style
Leadership
Business + Disruption
“It was everything I didn’t know how to ask for but felt perfectly aligned to who I am.”
This brand was built not only to represent her name—it was designed to carry her voice forward.
THE BRAND REVEAL
The moment Ali saw her brand come to life was one she’ll never forget.
On Zoom, Emily guided her through her newly created Brand Bible. Each slide felt like a layer of herself she had always known but had never fully seen assembled.
There was silence. Then tears.
“I cried. I finally saw my identity reflected back to me in a way that felt natural and strong.”
It wasn’t just a beautiful brand. It was aligned. It gave shape to the woman she had already become—and permission to move forward boldly.
For Ali, this wasn’t a makeover. It was a mirror.
She left that call not only excited—but grounded. She had language. She had visuals. She had a brand that reflected the leader she truly is.
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Brand identity
THE BRAND REVEAL
The moment Ali saw her brand come to life was one she’ll never forget.
On Zoom, Emily guided her through her newly created Brand Bible. Each slide felt like a layer of herself she had always known but had never fully seen assembled.
There was silence. Then tears.
“I cried. I finally saw my identity reflected back to me in a way that felt natural and strong.”
It wasn’t just a beautiful brand. It was aligned. It gave shape to the woman she had already become—and permission to move forward boldly.
For Ali, this wasn’t a makeover. It was a mirror.
She left that call not only excited—but grounded. She had language. She had visuals. She had a brand that reflected the leader she truly is.
Brand identity
Brand identity
Brand identity
THE SHOWTIME PREP
THE SHOWTIME PREP
THE SHOWTIME PREP
Once her brand was finalized, the Fordify team took over the details so Ali didn’t have to. As a high-level executive with a national team to lead, she didn’t have the time—or desire—to plan a shoot, write scripts, or coordinate logistics.
We handled everything so she could show up and lead.
Here’s what was prepared:
Wardrobe Styling: Coordinated by our team to reflect her brand aesthetic and empower her to look and feel like herself on camera
Shot List Design: A custom framework that matched her content pillars and company's visuals
Logistics and Glam: Hair, makeup, studio timing, and travel support fully handled by our team so she could focus on showing up—not managing a calendar
“It was a seamless prep for me and that's not too common. I couldn't wait to get there with Emily and the team.”
Every piece of prep was done with Ali’s time, capacity, and excellence in mind. She wasn’t stepping into content creation—she was stepping into clarity.
Once her brand was finalized, the Fordify team took over the details so Ali didn’t have to. As a high-level executive with a national team to lead, she didn’t have the time—or desire—to plan a shoot, write scripts, or coordinate logistics.
We handled everything so she could show up and lead.
Here’s what was prepared:
• Wardrobe Styling: Coordinated by our team to reflect her brand aesthetic and empower her to look and feel like herself on camera
• Shot List Design: A custom framework that matched her content pillars and company's visuals
• Logistics and Glam: Hair, makeup, studio timing, and travel support fully handled by our team so she could focus on showing up—not managing a calendar
“It was a seamless prep for me and that's not too common. I couldn't wait to get there with Emily and the team.”
Every piece of prep was done with Ali’s time, capacity, and excellence in mind. She wasn’t stepping into content creation—she was stepping into clarity.
THE VIP EXPERIENCE
Ali flew to California and stepped into a fully orchestrated brand experience.
As with all Fordify VIP Days, every moment was designed around presence. But for Ali, the day took on a unique shape: instead of filming short-form content, Emily invited her to record a feature interview for The Fordify Show.
This wasn’t just a podcast guest appearance. It was a moment of legacy being documented. Through deep, thoughtful conversation, Emily drew out Ali’s leadership story, personal reinvention, and why now is the time to elevate the voices of women in wellness and business.
From that interview, the Fordify team was able to create multiple brand-aligned video edits and soundbites—all while keeping the focus on storytelling, not scripts.
The rest of her day included:
A professional brand photoshoot
High-end video and audio production during The Fordify Show taping
A one-on-one mentorship lunch with Emily
“What I experienced today is something I know will shift the rest of my future onward. Emily is one of very few people I have the confidence in to help me take my brand to the next level of impact.”
Ali left with a with a brand presence that now had voice, clarity, and undeniable presence.
Ali flew to California and stepped into a fully orchestrated brand experience.
As with all Fordify VIP Days, every moment was designed around presence. But for Ali, the day took on a unique shape: instead of filming short-form content, Emily invited her to record a feature interview for The Fordify Show.
This wasn’t just a podcast guest appearance. It was a moment of legacy being documented. Through deep, thoughtful conversation, Emily drew out Ali’s leadership story, personal reinvention, and why now is the time to elevate the voices of women in wellness and business.
From that interview, the Fordify team was able to create multiple brand-aligned video edits and soundbites—all while keeping the focus on storytelling, not scripts.
The rest of her day included:
• A professional brand photoshoot
• High-end video and audio production during The Fordify Show taping
• A one-on-one mentorship lunch with Emily
“What I experienced today is something I know will shift the rest of my future onward. Emily is one of very few people I have the confidence in to help me take my brand to the next level of impact.”
Ali left with a with a brand presence that now had voice, clarity, and undeniable presence.
THE VIP EXPERIENCE
Ali flew to California and stepped into a fully orchestrated brand experience.
As with all Fordify VIP Days, every moment was designed around presence. But for Ali, the day took on a unique shape: instead of filming short-form content, Emily invited her to record a feature interview for The Fordify Show.
This wasn’t just a podcast guest appearance. It was a moment of legacy being documented. Through deep, thoughtful conversation, Emily drew out Ali’s leadership story, personal reinvention, and why now is the time to elevate the voices of women in wellness and business.
From that interview, the Fordify team was able to create multiple brand-aligned video edits and soundbites—all while keeping the focus on storytelling, not scripts.
The rest of her day included:
A professional brand photoshoot
High-end video and audio production during The Fordify Show taping
A one-on-one mentorship lunch with Emily
“What I experienced today is something I know will shift the rest of my future onward. Emily is one of very few people I have the confidence in to help me take my brand to the next level of impact.”
Ali left with a with a brand presence that now had voice, clarity, and undeniable presence.
Ali flew to California and stepped into a fully orchestrated brand experience.
As with all Fordify VIP Days, every moment was designed around presence. But for Ali, the day took on a unique shape: instead of filming short-form content, Emily invited her to record a feature interview for The Fordify Show.
This wasn’t just a podcast guest appearance. It was a moment of legacy being documented. Through deep, thoughtful conversation, Emily drew out Ali’s leadership story, personal reinvention, and why now is the time to elevate the voices of women in wellness and business.
From that interview, the Fordify team was able to create multiple brand-aligned video edits and soundbites—all while keeping the focus on storytelling, not scripts.
The rest of her day included:
• A professional brand photoshoot
• High-end video and audio production during The Fordify Show taping
• A one-on-one mentorship lunch with Emily
“What I experienced today is something I know will shift the rest of my future onward. Emily is one of very few people I have the confidence in to help me take my brand to the next level of impact.”
Ali left with a with a brand presence that now had voice, clarity, and undeniable presence.
THE VIP EXPERIENCE
Ali flew to California and stepped into a fully orchestrated brand experience.
As with all Fordify VIP Days, every moment was designed around presence. But for Ali, the day took on a unique shape: instead of filming short-form content, Emily invited her to record a feature interview for The Fordify Show.
This wasn’t just a podcast guest appearance. It was a moment of legacy being documented. Through deep, thoughtful conversation, Emily drew out Ali’s leadership story, personal reinvention, and why now is the time to elevate the voices of women in wellness and business.
From that interview, the Fordify team was able to create multiple brand-aligned video edits and soundbites—all while keeping the focus on storytelling, not scripts.
The rest of her day included:
A professional brand photoshoot
High-end video and audio production during The Fordify Show taping
A one-on-one mentorship lunch with Emily
“What I experienced today is something I know will shift the rest of my future onward. Emily is one of very few people I have the confidence in to help me take my brand to the next level of impact.”
Ali left with a with a brand presence that now had voice, clarity, and undeniable presence.
Ali flew to California and stepped into a fully orchestrated brand experience.
As with all Fordify VIP Days, every moment was designed around presence. But for Ali, the day took on a unique shape: instead of filming short-form content, Emily invited her to record a feature interview for The Fordify Show.
This wasn’t just a podcast guest appearance. It was a moment of legacy being documented. Through deep, thoughtful conversation, Emily drew out Ali’s leadership story, personal reinvention, and why now is the time to elevate the voices of women in wellness and business.
From that interview, the Fordify team was able to create multiple brand-aligned video edits and soundbites—all while keeping the focus on storytelling, not scripts.
The rest of her day included:
• A professional brand photoshoot
• High-end video and audio production during The Fordify Show taping
• A one-on-one mentorship lunch with Emily
“What I experienced today is something I know will shift the rest of my future onward. Emily is one of very few people I have the confidence in to help me take my brand to the next level of impact.”
Ali left with a with a brand presence that now had voice, clarity, and undeniable presence.
THE SETUP PROCESS
Once Ali returned home, Fordify’s post-production team took over.
Her favorite images were selected. Videos were edited. Captions and covers were added.
All her materials were housed in her personal Ali Marie Brand Vault:
Logos, fonts, colors
Photos and reels
Content roadmap and launch plan
“Everything was there. Organized, done well, and ready to go.”
No guesswork. Just a ready-to-launch brand and a system to support it.
Once Ali returned home, Fordify’s post-production team took over.
Her favorite images were selected. Videos were edited. Captions and covers were added.
All her materials were housed in her personal Ali Marie Brand Vault:
• Logos, fonts, colors
• Photos and reels
• Content roadmap and launch plan
“Everything was there. Organized, done well, and ready to go.”
No guesswork. Just a ready-to-launch brand and a system to support it.
Ali's Brand Vault
Brand Bible
Colors
Logo
Font
Brand Pillars
Social Graphics
Reels
Photoshoot
Ali's Brand Vault
Brand Bible
Colors
Logo
Font
Brand Pillars
Social Graphics
Reels
Photoshoot
THE SETUP PROCESS
Once Ali returned home, Fordify’s post-production team took over.
Her favorite images were selected. Videos were edited. Captions and covers were added.
All her materials were housed in her personal Ali Marie Brand Vault:
• Logos, fonts, colors
• Photos and reels
• Content roadmap and launch plan
“Everything was there. Organized, done well, and ready to go.”
No guesswork. Just a ready-to-launch brand and a system to support it.
Ali's Brand Vault
Ali's Brand Vault
Brand Bible
Brand Bible
Colors
Colors
Logo
Logo
Font
Font
Brand Pillars
Brand Pillars
Social Graphics
Social Graphics
Reels
Reels
Photoshoot
Photoshoot
AFTER BECOMING FORDIFIED
AFTER BECOMING FORDIFIED
AFTER BECOMING FORDIFIED
After her VIP Day, Ali returned to LifeTime with more than just brand assets—she returned with a renewed sense of clarity, voice, and vision.
Her Fordify Show interview sparked something powerful across LifeTime. The episode was shared internally, reaching her national LifeSpa team and LifeTime’s executive board.
LifeSpa Technicians across the country messaged her to say they felt newly inspired, more connected, and empowered to lead bigger through their personal brands.
Executives told her they had no idea the level of vision she had for helping evolve personal branding inside the company—and they were not only supportive, but eager to collaborate
Ali began receiving messages from peers and external partners who saw her in a new light—as a thought leader, not just an operator.
Ali is now spearheading a collaboration with FORDIFY to help their 2,000+ LifeSpa technicians Fordify their personal brands and experience personal transformation.
“The amount of messages I got specifically about the podcast interview is too many to count. I had no clue sharing my vision for the people in LifeTime would create such a positive ripple effect.”
What started as a brand for herself turned into a ripple effect across an entire organization. She showed her team what was possible—and they’re now following her lead.
After her VIP Day, Ali returned to LifeTime with more than just brand assets—she returned with a renewed sense of clarity, voice, and vision.
Her Fordify Show interview sparked something powerful across LifeTime. The episode was shared internally, reaching her national LifeSpa team and LifeTime’s executive board.
• LifeSpa Technicians across the country messaged her to say they felt newly inspired, more connected, and empowered to lead bigger through their personal brands.
• Executives told her they had no idea the level of vision she had for helping evolve personal branding inside the company—and they were not only supportive, but eager to collaborate
• Ali began receiving messages from peers and external partners who saw her in a new light—as a thought leader, not just an operator.
• Ali is now spearheading a collaboration with FORDIFY to help their 2,000+ LifeSpa technicians Fordify their personal brands and experience personal transformation.
“The amount of messages I got specifically about the podcast interview is too many to count. I had no clue sharing my vision for the people in LifeTime would create such a positive ripple effect.”
What started as a brand for herself turned into a ripple effect across an entire organization. She showed her team what was possible—and they’re now following her lead.
Ali Marie
Ali Marie
Ali Marie
Ali Marie
Ali Marie
Ali Marie
FOUNDER'S REFLECTION
FOUNDER'S REFLECTION
FOUNDER'S REFLECTION
Working with Ali was one of those full-circle moments I’ll never forget.
As someone who lived in Minneapolis for many years—home to LifeTime’s headquarters—I used to workout in the company Ali leads. I never imagined that one day I’d have the honor of not only working with one of their top executives, but helping her bring a vision to life that could ripple through the entire organization.
From the very beginning, I could feel the power and elegance Ali carries. Her presence is poised, her words are intentional, and her leadership is deeply respected. I knew that whatever we created together needed to hold the same weight.
But what surprised me most was how she made me better. As a founder and mentor, it’s rare to be in the room with someone who sharpens your own leadership. Ali did that for me.
Helping her reclaim her name, define her voice, and see her inspire her entire company was more than a project—it was legacy work.
She’s not just elevating herself. She’s shifting culture.
Working with Ali was one of those full-circle moments I’ll never forget.
As someone who lived in Minneapolis for many years—home to LifeTime’s headquarters—I used to workout in the company Ali leads. I never imagined that one day I’d have the honor of not only working with one of their top executives, but helping her bring a vision to life that could ripple through the entire organization.
From the very beginning, I could feel the power and elegance Ali carries. Her presence is poised, her words are intentional, and her leadership is deeply respected. I knew that whatever we created together needed to hold the same weight.
But what surprised me most was how she made me better. As a founder and mentor, it’s rare to be in the room with someone who sharpens your own leadership. Ali did that for me.
Helping her reclaim her name, define her voice, and see her inspire her entire company was more than a project—it was legacy work.
She’s not just elevating herself. She’s shifting culture.
Working with Ali was one of those full-circle moments I’ll never forget.
As someone who lived in Minneapolis for many years—home to LifeTime’s headquarters—I used to workout in the company Ali leads. I never imagined that one day I’d have the honor of not only working with one of their top executives, but helping her bring a vision to life that could ripple through the entire organization.
From the very beginning, I could feel the power and elegance Ali carries. Her presence is poised, her words are intentional, and her leadership is deeply respected. I knew that whatever we created together needed to hold the same weight.
But what surprised me most was how she made me better. As a founder and mentor, it’s rare to be in the room with someone who sharpens your own leadership. Ali did that for me.
Helping her reclaim her name, define her voice, and see her inspire her entire company was more than a project—it was legacy work.
She’s not just elevating herself. She’s shifting culture.
READY TO FORDIFY YOUR BRAND?
You’re not here to stay hidden.
You’re here to lead, to impact, to elevate.
You already carry the brilliance.
Fordify simply brings it forward—with elegance and intention.
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved
Your brand reinvention begins here.
2024 Fordify My Brand. All Rights Reserved